Guest Post Email Templates

Browse best-performing guest post email templates for pitching editors, proposing topics, and landing contributor spots - tested by SEO professionals. Hunter’s internal data shows 66% of guest post replies come from follow-up emails, not the initial pitch.

Catégories
15 templates d'emails
Guest posting opportunity

Hey {{first_name}}

I'm a huge fan of {{company}} and love the content you put out, [[insert specific compliment]].

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I wanted to reach out and inquire about a guest posting opportunity on your blog. I'm well versed on topics such as, [[list of expertise]] and I think I could provide a lot of helpful tips for your audience.

Here are some writing samples for your review:

[[List of 3-5 writing sample links]]

I look forward to your response and hope to work with you soon.

Thank you for your time!

Take care,
[[name]]

Contribution to your blog

Hi {{first_name}},

[[personalized comment]]

I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [[Site name]] in the past, I feel that your readers would love these ideas:

[[Idea Title & Brief Description]
]

To give you an idea of my writing style and quality, here’s a guest post I recently wrote for [[guest post link]]

Do you think these ideas would be a good fit for your [[site, publication, newsletter]]?

Best,

[[your name and title]]

Columnist for {{company}}

Hi {{first_name}},

I hope you’re well.

I’m just getting in touch because I’m a reader and regular commenter on [[publication name]]. I’m the [[job title]] of [[company name]], [[one line description of business]]

I’m looking to further build my reputation within the industry by writing for a select few key [[industry type]] publications (hence why I’m getting in touch with you).

Currently, I’m a regular contributor to [[website name]] and the [[website name]], amongst a few others (including my own blog – [[URL here]]) and it would be great to partner with [[website name]] to become a columnist.

You can check out my full credentials on my LinkedIn page (I sent you a connection request today) – [[LinkedIn profile URL]]

Here’s an example of some recent articles I’ve written:

[[URLs of an article written by the individual]]

I’ve had [[X number of years]] experience within the [[industry type]] industry, so could offer a lot to your readers. Alongside this, I’d be happy to meet any deadlines that you put in place.

Let me know if you need any more information.

I look forward to hearing from you.

[[signature and title]]

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Frequently asked questions

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A guest post pitch email should open with a specific reference to the publication, not a generic compliment. Mention an article you've read, explain why your proposed topic fits their editorial direction, and state your credentials in one sentence. Include 2-3 working titles so the editor can choose. Don't attach a full draft upfront. Save that for after they express interest. A strong guest post pitch is under 150 words and makes the editor's job easy.

Search "[your niche] + write for us" or check competitors' backlink profiles for sites that publish guest content. Prioritize publications where your target audience reads, not just sites with high domain authority. You can also search the name of a prominent person in your niche plus "guest post" or "guest author." If a site has published guest posts from someone in your industry, they'll likely accept pitches from you too.

Ask about the publication's link policy before you start writing. Most sites allow one or two links in the author bio. Some allow contextual in-body links if they serve the reader. Frame these as editorial additions, not SEO demands. Never argue about guest post backlinks after publication. It burns the relationship for future placements and marks you as someone who prioritizes links over content quality.

Start with smaller sites to build writing samples and credibility, then use those published pieces as proof when pitching medium-authority sites. Each guest post for link building also creates 2-4 link opportunities (your link plus partner links), compounding the value over time. Think of your guest posting strategy as a progression: earn your way up by demonstrating quality at each level before pitching the next tier.

Guest post outreach falls under digital PR/SEO, which has the highest reply rate of any cold email category tracked in Hunter's State of Email Outreach report. But the more important number comes from Hunter's link building guide: 66% of those replies come from follow-up emails, not the initial pitch. A single-email guest post campaign leaves most responses on the table. A three-email sequence captures the full guest post outreach reply rate potential.
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