Link Building Email Templates

Browse best-performing link building email templates for editorial link insertions, resource page pitches, and listicle outreach - refined by SEO professionals. Our data shows a 1.3% prospect-to-backlink conversion rate across the full outreach funnel.

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28 templates d'emails
Mentioned {{company}} in my blog post

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Broken link

Hi {{first_name}},

I noticed a broken link in your article [[title]].

[[Describe the broken link, in what part of the article]]

Actually, I work at Hunter and I was reading your article because we are working on exactly the same thematics. To be fair, I think our article about [[topic]] would be a great replacement to the broken link :)

Either way, I hope this helped you out!

Thanks,
Irina

The most honest link building email

Hi {{first_name}},

I know you receive dozens of emails where everyone asks you to link back to their website.

I confess this is one of them.

But let me tell you about two benefits you would get from it:

1. Your content will be more up to date. I noticed that you are linking to an article with some outdated tips on lead generation in your blog post: [[referring_page_url]]

2. I wrote an article detailing lead generation strategies for 2020 that our team and marketing experts tried and tested: https://hunter.io/blog/b2b-lead-generation-strategies/. I think it is a great match!

I will be delighted to provide you with 1,000 free requests on our service Hunter (if you are not a user yet, Hunter is the leading solution to find and verify professional email addresses).

Let me know what you think :)

Blog post update?

Hey {{first_name}}

I’ve noticed that you are linking to this article on how to find someone's email address in your [[referring_page_url]] blog post.

But I’m afraid that the content you are linking to was originally published in [[year]] and missing some of the effective email lookup strategies.

I just wrote an awesome blog post on a similar topic which is more thorough and up-to-date:

https://hunter.io/blog/how-to-find-someones-email-address/

We analyzed more than 12 million email addresses and added to the blog post some unique data insights that were never published online before.

If you happen to find our content useful, perhaps you would consider linking to it from your article.

Thanks,
Irina

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Frequently asked questions

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A strong link building email leads with what you're offering the recipient, not what you want from them. In a single sentence, explain why your resource fits a specific article on their site and what their readers gain from it. Keep your backlink request email template short (under 100 words), reference a specific page rather than the homepage, and end with one low-friction question. Skip generic openers like "I love your content" because every link builder uses them, and editors recognize the pattern instantly.

A good reply rate for link building emails is 5-15%. SEO and digital PR campaigns average a 13% reply rate according to Hunter's State of Email Outreach report, nearly 3x the overall cold email reply rate benchmark of 4.5%. Anything below 5% signals deliverability problems, poor targeting, or a weak offer. Rates above 15% indicate tight prospecting and a strong offer.

Editorial link insertions and listicle inclusion pitches are the two highest-ROI link building strategies you can run through email outreach for backlinks. Editorial insertions target existing high-traffic articles where your resource fills a content gap. Listicle outreach pitches your product for inclusion in "best of" roundups. Both work because you're adding value to content the site already ranks for, which makes the editor's decision easy. For anyone wondering whether link building is still relevant to SEO: it is, but the strategies that work have shifted. Broken link building and the skyscraper technique have declined in effectiveness because prospecting time outweighs yield for most teams.

Ask for backlinks by leading with what you're giving, not what you want. The most effective backlink outreach offers include guest content for their blog (you write, they publish), original data their audience can't get elsewhere, partner network access, introductions to relevant contacts, and three-way link exchanges (A→B, B→C, C→A) that avoid reciprocal devaluation. The test: would the recipient benefit even if they never linked to you? If yes, your offer is strong enough. Getting backlinks consistently means rotating your offers quarterly. What worked last quarter gets stale as competitors copy the approach.

The typical link building conversion rate from first email to published backlink is 1-2%. Hunter's link building outreach guide maps the full funnel: from 1,000 prospects, roughly 50 reply (5%), 25 respond positively (50% of replies), and 13 publish a backlink (50% of positives), giving you a 1.3% end-to-end backlink outreach success rate. This means you need 75-100 qualified prospects in your pipeline to produce one link. When calculating link building ROI, factor in prospecting time, email tool costs, and the opportunity cost of your team's hours.
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