Templates de cold emailing

Hey {{first_name}},

If you're keeping an eye on trends in the SaaS industry like I am, you've probably noticed the phenomenal growth of AppSumo.

This year they expect to make over $74 million in annual revenue. And a whopping 49.59% (37 million) of that is from email marketing.

So I wrote an article about the email marketing strategies they used to get these results. I thought you and your audience might like it.

https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

Here's what Noah Kagan thinks of it. 👇🏾👇🏾👇🏾

[[screenshot with a proof]]

Here's the link: https://nerdyjoe.com/appsumo-saas-email-marketing-strategy/

If you like it, feel free to share the piece on social or give it a backlink. 😊😊😊

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Hi {{first_name}},

I see that you're a Redskins fan, so you must be excited about Kirk Cousins coming through in the clutch like he did for you guys (I'm thinking a Cousins-Brady 2017 Superbowl showdown!).

As InLine continues to scale, your sales teams need the right tools to succeed, just as Cousins needs Reed, Garcon and the like to make key receptions. I'm interested in connecting with your sales team to introduce Yesware, and explain how we're the Kirk Cousins of Sales Tools...we come through in the clutch.

Mark, I'd love (if possible) to be referred to the best person on your sales team to introduce Yesware as a means to hit your growing revenue goals.

Enjoy your weekend!

[[signature]]

Hey {{first_name}},

I noticed you’re really interested in [[topic]]. I’d even wager to say you’re something of an expert.

I was wondering if you’d mind listening to my latest podcast episode about [[topic]]:

[[URL]]

It’s only [[X]] minutes long.

Could you please give me a little feedback on the episode? I’d really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,

[[your name and title]]

Hey {{first_name}},

I recently stumbled on your blog about creating engaging sales emails with GIFs and visual elements to get better responses. I have to say – absolutely loved it. I have been using GIFs (cause who doesn’t love them) in my emails and getting incredible results. Your efforts must have led to tremendous results at {{company}}.

I am currently recruiting imaginative and bold sales folks like you for our client. We think you’ve got a way of doing sales that can sway a maybe to a Yes! We are working to build a sales team of people like you – not afraid to experiment and deliver results. Would you be interested in a 15 min chat this week?

Hey {{first_name}},

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at {{company}}.

If there are ways I can help you get your message out to my network of [[title of people they're trying to reach]], please let me know. I'm a fan and I want to help.

Do you have a PR or content person on your team?

Regards,

[[your name]]

Hi {{first_name}},

This is [[your name]] from [[company]]. We do content promotion and distribution for B2B SaaS companies. (we worked with [[company nane]] with their content promo and link building).

To the point:

I noticed two areas of friction on {{company}} that might be holding you back from doing as well as you could in terms of traffic to your content.

Would it be a terrible idea to send you over a 5 minute video with where I'm seeing this (you can watch on your own time)?

Thank you so much,

p.s. We've been happy {{company}} customers for the past 3/4 years!

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward — particularly [[describe a specific aspect of the conversation]].

[[Provide something of value here]].

Stay in touch,

[[your name]]

Hey {{first_name}},

I’ve heard amazing things about {{company}} lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase {{company}} to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!".

I think they would make for great lifetime {{company}} customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen.

Cheers,

[[Your Name]]

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.

Regards,

[[your name]]

Hey {{first_name}},

[[your name]] here from [[your company]]. I work with SaaS brands like [[company 1]], [[company 1]], and [[company 1]].

We're connecting with like-minded brands to share citations. Is this something that you would be interested in?

Cheers,

[[your name]]