Sales email templates

Browse the best performing sales email templates.

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102 email templates
Hi {{first_name}} / connection through [[name of colleague on platform]]

Hi {{first_name}},

Saw that you work with [[name of colleague]]! [[Colleague]] has been using [[your company]] to [[improve KPI]] for a while now, and I would love to hook you up so you can do the same.

Have you had a chance to check [[your company]] out? :)

I'm happy to hop on a quick call to give you a tour. Plus, we have some free resources some of your other colleagues love that I'll show you, too.

Please pick a time on my calendar that works best for you and I'll follow up: [[calendar link]]

Thanks,
[[your name]]

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

I know 2.22 percent of your traffic comes from email marketing, but I was wondering how big your email list is and how much profit you get from it?

Companies like MindFire Inc, Andresen San Francisco, Madison College, American Banknote Corporation, Cimquest, and many others trust me to help them get the most out of their email list.

Don’t believe me? See for yourself:

[[screenshot with a proof]]

I recently looked into Hunter’s email marketing and have some suggestions. Would you be interested in knowing them?

Just send a YES, and I will send it to you.

Ready to discuss [[problem]]?

Hi {{first_name}},

My name is [[name]] and I’m with [[company]]. We work with [[industry]] companies like [[key industry customers]].

We take a different approach to growing companies and aren’t like other [[companies in your niche]]. We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat [[time options]] about [[topic]]?

All the best,
[[your name]]

{{first_name}}, these 5 website hacks will boost your revenue

Hi {{first_name}},

[[Competitor]] made some significant changes to their keywords and advertising recently. According to SpyFu, they’re converting [[x]]% more traffic.

This traffic could be yours.

Here are 5 changes I would make to your website and how I believe they would impact your sales:

[[Modification 1]] | [[Predicted Result 1]]
[[Modification 2]] | [[Predicted Result 2]]
[[Modification 3]] | [[Predicted Result 3]]
[[Modification 4]] | [[Predicted Result 4]]
[[Modification 5]] | [[Predicted Result 5]]

You’re in full control here. My agency would be able to show you definitive results.

You’ll be able to play with these website hacks, testing the effect it will have on your traffic.

What do you think?

[[your signature]]

{{company}} + [[our company]]

Hi {{first_name}},

I was researching [[website]]and noticed it's available only in one language. If adding a new language is in your roadmap, Lokalise will be your best friend to reduce the manual work and chaos that usually comes with it.

Companies like Revolut and Yelp use Lokalise to translate their digital assets in a few hours instead of days. Thanks to automation tools and a user-friendly interface adding new languages and managing translations with our solution is easier than ever.

Would you be interested in discussing how Lokalise could help you accelerate your growth?

With kind regards,

[[signature]]

Do you know how to protect your local business on Google?

Hi {{first_name}},

Your [[competitor]], they’re trying to [[grab more keywords and rankings]] in Google’s local search results.

The bad news?

You’re competing for the same keywords in Google. This free [[quiz]] shows you how to generate consistent traffic (and leads) from Google, without falling behind (no opt-in required). I can also show you whether you’re gaining or losing ground to your local competitors (e.g., rankings dropped by [[x]]% in the last 30 days).

Won’t cost you a penny. May I send you the quiz?

[[your signature]]

Fully remote CG & VFX teams

Hi {{first_name}}. Hope you are well!

Quick question: If it’s 30% cheaper, would you consider working with remote CG & VFX teams?

We have remote Strike Teams that can deploy in a matter of hours. The team leads are industry veterans based in California, while the contributors are distributed globally (which significantly reduces the cost).

You have one point of contact, and won’t have to worry about time zones and language barriers.

The Strike Team adapts to your pipeline and can take on entire projects or individual shots.

Disciplines:
Previs, Unreal/Unity, Animation, Look Dev, Concept, Matte Painting, Rigging, FX, Modeling, Compositing, Lighting

The team leads have managed remote projects at Blizzard, Blur, Psyop, KitBash3D, ILM, Facebook, The Mill & Framestore

Let me know if this is something you’d be interested in?

Cheers,
Christofer

Who will get customers first, you, or your competitors?

Hi {{first_name}},

According to Investopedia, "many people will choose a do-it-yourself home renovation or upgrade rather than consider selling and moving during a recession. Depending on credit conditions, borrowing to buy a new home is often not an option for most people during a recession anyway."

This is great news!

Your customers will need your help to renovate or upgrade their homes.

The bad news?

There’s going to be a lot of competition via Google and Google Maps. With the right approach, you can generate 3x more leads; our report shows you how. This report is all education, no pitch. It’s also free; there’s no obligation to buy.

Interested?

P.S. I have [[x]] slots left. Request your free report and review [[here]].

[[your signature]]

What's your strategy for this quarter?

Hi {{first_name}},

Does {{company}} have an effective [product domain] strategy for this quarter?

I work with [[the recipient’s company vertical]] across [[recipient’s region]] to implement [[product domain]] strategies across the organization to utilize a more automated, efficient and user-friendly [[department which uses your product]].

[[A line about your company]]

We’ve helped organizations like the [[customer 1]], [[customer 2]], [[customer 3]], and [[customer 4]] consolidate tools [[the features you have to offer]] to improve [[the benefit of your product for the organization]].

Do you have 5-10 minutes this week for a brief call to determine if it makes sense to talk further?

Impressed by your Yelp reviews

Hey {{first_name}},

I saw you on Yelp and was impressed by your 4-star rating for home care.

We help home care businesses increase revenue by 50%.

Love to send you our top 10 ways to do that.

Is this the best mailing address for you?

[[address]]

Sincerely,

[[Your Name]]

Catch up at SaaStr

Hi {{first_name}},

Saw at SaaStr previously and thought you might be there in a week.

At Folderly, we can help Hunter with email deliverability and make sure that your email reaches your customer's inbox.

I will be there with @Brian Hicks, we would love to grab some coffee and explore potential synergies between our companies?

Best,
[[your name]]

[[coompany]] & {{company}}

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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