Cold email templates

Hi {{first_name}},

Have you had the chance to quickly check the guide I sent you?

I emailed you because I think it’s a great match with your blog post: [[referring_page_url]]

If you are not interested or there is another person you would like me to follow up with, please let me know.

Irina

Hey {{first_name}},

I found your post up for a [[role title]] up on [[website]] the other day, and I wanted to share with you the [[strategy/deliverable/etc]] I already took the time to develop for [[company]].

It’s built around what I know works, through my experience in building [[previous company's]] [[XYZ project or product]] with [[JS, Ruby, HTML, etc]]]. Check out [[link to the project example]] I created, that’s done [[X,Y,Z]] for [[previous company]] and has had [[Results, # Downloads, # Signups, etc]].

I have a very solid foundation for working in/with [[relevant languages/tools]]. I’m looking forward to helping {{company}} deliver even more unique value to the industry.

Let me know when you have a moment to chat this week.

Thanks,

[[your name]]

Hi {{first_name}},

According to Census.gov, sales of new single-family homes in March saw a 15.4% decrease from February and 9.5% below the rate in March 2019. Most real estate agents and professionals can feel it.

Homeowners are buying less.

More of your competitors are fighting for a tiny piece of the pie. If you’re like most agents, you felt the financial hit; if so, I’ve got some good news. {{company}} can recover with the right tools and resources. You’re going to need help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Hi {{first_name}},

Coronavirus shut our economy down. Customers were told to "shelter-in-place," but your business is essential and your community needs you.

My name is [[your name]], I’m a [[partner]] at [[ABC/XYZ Agency]].

I can help you:

- Help you share your updated hours and precautions that your store is taking
- Attract new customers to your shop
- Lure dissatisfied customers away from competitors

Once you’re open, I can help you generate [[foot traffic]] immediately, within a [[few minutes]]. I’ve helped shops like yours maximize new business in 30 to 45 days.

Pay only for results.

Are you interested in learning more?

[[your signature]]

Hi {{first_name}},

According to Investopedia, "many people will choose a do-it-yourself home renovation or upgrade rather than consider selling and moving during a recession. Depending on credit conditions, borrowing to buy a new home is often not an option for most people during a recession anyway."

This is great news!

Your customers will need your help to renovate or upgrade their homes.

The bad news?

There’s going to be a lot of competition via Google and Google Maps. With the right approach, you can generate 3x more leads; our report shows you how. This report is all education, no pitch. It’s also free; there’s no obligation to buy.

Interested?

P.S. I have [[x]] slots left. Request your free report and review [[here]].

[[your signature]]

Hi {{first_name}},

COVID-19 has created a (temporary) downturn. Businesses and consumers are worried about money — soon, they’ll be searching desperately for accountants and financial advice.

First stop: Google.

Who will they find first? This free [[tool]] will show you whether you’re visible in Google and Google Maps, or not. Received some bad news? Not to worry, our report will show you how to attract [[x% more leads]] via Google and Google Maps.

Hi, my name is [[your name]]], I’m a [[partner]] at [[XYZ Agency]].

If you’re hurting financially, I’ve got some good news. Your [[accounting firm]] can recover with the right keywords, content, and strategies.

Interested?

[[your signature]]

Hi {{first_name}},

Last week there were [[x]] prospects in your area who were looking for your [[product or service]].

They were searching for you on [[social network]].

Here’s how you can help them find you (free of charge).

I’m offering this free social media [[checklist]] to you. It gives you the tools you need to convert [[x]]% more customers month-over-month (no opt-in required). [[Client]], a client of ours, boosted [[metric (engagement/followers/shares)]] by [[x]]%.

Are you interested?

[[your signature]]

Hi {{first_name}},

[[Competitor]] made some significant changes to their keywords and advertising recently. According to SpyFu, they’re converting [[x]]% more traffic.

This traffic could be yours.

Here are 5 changes I would make to your website and how I believe they would impact your sales:

[[Modification 1]] | [[Predicted Result 1]]
[[Modification 2]] | [[Predicted Result 2]]
[[Modification 3]] | [[Predicted Result 3]]
[[Modification 4]] | [[Predicted Result 4]]
[[Modification 5]] | [[Predicted Result 5]]

You’re in full control here. My agency would be able to show you definitive results.

You’ll be able to play with these website hacks, testing the effect it will have on your traffic.

What do you think?

[[your signature]]

Hi {{first_name}},

I thought you’d like to know that customers are struggling to find your website due to several website errors. I did a quick scan of your website, and it’s available for you if you’re interested (no opt-in required).

My name is [[your name]], I’m the [[title]] of [[agency]].

I made this short [[1-page report]] exclusively for your business. If you follow the instructions in the report, you can boost website traffic by an estimated [[X% in less than 30 days] ]

Here’s that [[report]] again (it’s free).

[[your signature]]

Hi {{first_name}},

[[Competitor]], one of your competitors, did the hard work for you. They’ve produced [[x]]% more content than you in the last [[x]] days.

This is really good news!

They’ve done the hard work of figuring out what works. If you’re interested, this free audit will give you the information you need to make these changes on your own. It’s fast, easy, and free.

Get your free audit [[here]].

[[your signature]]

Hi {{first_name}},

Your [[competitor]], they’re trying to [[grab more keywords and rankings]] in Google’s local search results.

The bad news?

You’re competing for the same keywords in Google. This free [[quiz]] shows you how to generate consistent traffic (and leads) from Google, without falling behind (no opt-in required). I can also show you whether you’re gaining or losing ground to your local competitors (e.g., rankings dropped by [[x]]% in the last 30 days).

Won’t cost you a penny. May I send you the quiz?

[[your signature]]