Cold email templates

Hey {{first_name}}!

I hope you're doing well. A friend I studied with at NYU is looking for a new trading role and he's been closely looking into JPM! I recalled you mentioning you worked there so I thought I could introduce him to you.

Here's his LinkedIn profile: [Link to profile, or attach a resume if you have one]

Any chance I can put him in touch with you to learn more / get some advice?

Thanks!
[[your name]]

Hi {{first_name}},

I reached out to you last week, but I can’t imagine how busy you are. I would still like to chat with you regarding our open senior engineering positions. Are you free for a 15 to 20 min chat this week?

Kind regards,
[[signature]]

Hi {{first_name}},

During some research of {{company}} , I came across your profile - love how passionate you've been the past [[number of years they've been working at the company, look it up on their LinkedIn profile]] years to help scale the [[department]] team, while also being that go-to advisor for your growing customers.

This [[software review site name]] review about [[highlight of the review relevant to your product]]. However, I imagine you still have customers requesting [[address pain point your solution solves]]. I'm curious - are any customer accounts at risk that would benefit from [[what you offer]]?

[[Recognizable brand name]], new [[your company name]] customer, needed a way to [[what you offer]]. Since leveraging [[your company name]], their [[major benefit]]. As a result, their customers experienced [[business impact]].

Does it make sense to explore ways we can help your team as well?

Best,
[[your name]]

Hey {{first_name}},

Thanks for a great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and the steps we need to take to accomplish our goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

New channels struggling to maintain retention levels.
Missed target: increase upgraded users by 7%.
Hiring needs: 3 additions to the growth team, 7 additions to the dev team.

Action points:

Restructure support team to improve retention and customer satisfaction.
Implement A/B testing discussed on premium products.
Start job posting and internal outreach for open positions.

Next meeting: Thursday, 8/16

[[signature]]

Hi {{first_name}},

Hope your week is going well. I read about [positive company news, like a write-up in TechCrunch or a new product launch]. Congrats!

I was checking out {{company}} website and noticed you don’t have any [outcome of service you’re offering; this is the identification of the problem].

Do you need help with this? As an experienced [[expert in service you’re offering]], I [[what you do for clients]].

With your [[company news]] and need to build trust and growth, I imagine [[statement of how it could be very easy to fix the problem you’ve identified]]. For example, [[free tidbit of advice]].

As you may know, research has shown that [[stat to answer your prospect’s "so what?" and "why should I care?" questions]].

Recently I helped [[similar company]] achieve [[X result]] with a [[service you’re offering]]. You can check the details out here.

Because of my background as a [job position], I can clearly [[insert your USP or relevant work experience to provide credibility]] to get {{company}} [[your reader’s business goal]].

When are you open for a 15-minute call next week to chat about how we can work together? Looking forward to hearing from you.

Cheers,

[[Your name]]

Hey {{first_name}},

[[name]] here from [[company]], a high-rated [[competitor]] alternative.

I saw one of your posts promoting [[X]] and thought you'd be a great fit for our referral program, to help us spread the word about [[company]].

We’re already working with the likes of [[example 1]] and [[example 2]] who generate more than 4-figures in revenue through us.

By signing up and promoting [[company]] through our program you get:

- 30% recurring and scalable commissions

- Bonus rewards! (Currently, you have the chance to earn an extra $150 as a fast-start bonus)

- Ready-made resources to promote us effectively (banners, newsletter templates, guides, and more)

- SEO assistance from our content team

- A dedicated Account Manager (that’s me!)

- Ready to start earning? Here’s the link to join us: [[link]]

Feel free to reach out if you have any questions. I am also reachable via Linkedin! :)

Cheers,

[[name]]

Hi {{first_name}},

I thought you’d like to know that customers are struggling to find your website due to several website errors. I did a quick scan of your website, and it’s available for you if you’re interested (no opt-in required).

My name is [[your name]], I’m the [[title]] of [[agency]].

I made this short [[1-page report]] exclusively for your business. If you follow the instructions in the report, you can boost website traffic by an estimated [[X% in less than 30 days] ]

Here’s that [[report]] again (it’s free).

[[your signature]]

Hi {{first_name}},

Great article on how to find anyone's email address. Looking at the WHOIS is a great tip.

One of your article links is going to an old domain - metricsparrow.com/toolkit/email-permutator/.

Last week, ahrefs.com switched their email permutator link to us because:
- The copy buttons on the old domain above are broken
- Our permutator has rare, common, and all permutations for ease of use
- We have an email permutation video tutorial + Q & A section
- Our page has been ranked no. 2 by Google for the last few months.

https://polished.app/email-permutator/

Would you be open to linking to us instead?

Hi {{first_name}},

Just wondering: are you interested in receiving our emails in the future? You may be busy as hell for writing a long response, so all you need to do is to send one number:

1 — I am unavailable now, follow up again sometime.
2 — I am not interested in your solutions.
3 — Can I find out more about the offer?

Thank you for your time!

Sincerely
[[your signature]]

Hello {{first_name}},

How are you? I hope you are faring well.

I recently applied for the sales manager position and wanted to know when you are likely to communicate your decision. It would be an honor to join {{company}} and bring your sales projections to fruition.

I would be happy to submit additional information if you need it.

I look forward to hearing from you.

Kind regards,

[[your name]]

Hi {{first_name}},

My name is David Peterson and I am interested in finding out more about the senior marketing executive position listed on your company website. Your assistant provided me with this email so I could get in touch with you.

I noticed that your company won the Best Marketing Agency award for three years in a row and your name was mentioned in an article regarding your commitment to empathetic leadership. I would love to meet with you because of our shared interest in leading teams to success with the utmost emotional intelligence.

I'd love to schedule a time to discuss my suitability for the senior marketing executive position within the next couple of weeks. I am willing to adapt to your availability, of course. I will follow up with you next week if I haven't received a reply from you before then.

Sincerely,

[[your name]]

Hi {{first_name}},

How are you? I can't believe it's been [[time frame]]! I just took a look at [[their site, recent work, blog, social media feed]] and [[brief but specific compliment]].

I am reaching out to see if you'd be interested in meeting up for another [[idea exchange/coffee chat/whatever term makes sense here]].I also would love to [[find something you can show them that may be of use to them]] that you might find useful as well—and of course use it as an excuse to catch up!

Hope all is well,

[[your name]]