Cold email templates

Hey {{first_name}},

I came across your medium post about how yoga and meditation has helped you in your creative process. I am thoroughly impressed with your commitment to design and your out of the box thought process. Your work at {{company}} is really impressive.

One of our clients is a trailblazing startup in NYC. As they’ve grown to more than 50 people in just two years, they are looking for someone to lead their design efforts. This is a leadership position where you would get to define their design roadmap for many years to come.

I think this would be a great role for you. Would you be interested in having a brief chat about it sometime this week?

Best,

[[signature]]

P.S. – Hope you had a great trip to India. I would love to hear more about Yoga and your experience around it!

Hello {{first_name}},

I just wanted to drop you a quick line on behalf of Brian Massey. You are on a shortlist of CRO experts he'd like to feature in an upcoming piece for ConversionSciences.com.

We are putting together a comprehensive article on the best split testing tools available, and if you are interested in weighing-in, I'd love to get your thoughts on a few questions (responses wouldn't need to be long).

I've listed the questions below.

1) Outside of Optimizely and VWO, what are your favorite AB testing tools?
2) What do you love about them?
3) Who would you recommend them to?

Thanks for your time, and I look forward to hearing from you!

Hi {{first_name}},

[[your name]] here from [[your company]].

I came across [[their URL]] while looking for [[topic]].

It's really helpful, thank you so much.

Though -- can I make a quick suggestion? I have a few resources here that might be good addition to your page.

Quick fact: They were added on [[page it was added]] too.

Would you be interested if I sent them over?

Best,
[[your name]]

Hi {{first_name}},

COVID-19 has created a (temporary) downturn. Businesses and consumers are worried about money — soon, they’ll be searching desperately for accountants and financial advice.

First stop: Google.

Who will they find first? This free [[tool]] will show you whether you’re visible in Google and Google Maps, or not. Received some bad news? Not to worry, our report will show you how to attract [[x% more leads]] via Google and Google Maps.

Hi, my name is [[your name]]], I’m a [[partner]] at [[XYZ Agency]].

If you’re hurting financially, I’ve got some good news. Your [[accounting firm]] can recover with the right keywords, content, and strategies.

Interested?

[[your signature]]

Hey {{first_name}},

I’ve been a fan of what you’ve been doing with {{company}} over the past couple of years.

I’m reaching out because I’m working on a new piece geared towards [[topic of the blog post you’re writing]] from those who’ve already been through this experience themselves and I’d love to hear your take on it. The post will be publishing to my blog [[optional—that gets x # of readers]] and I’d love to get a quick quote from you to include in the piece if you’re up for it.

If you’d be able to answer this question in a few sentences, that would be amazing:

[[Relevant question/challenge that will give them an opportunity to showcase their expertise]]

How do you advise people on overcoming that challenge?

[[Your Name]]

Hi {{first_name}},

Have you had the chance to quickly check the guide I sent you?

I emailed you because I think it’s a great match with your blog post: [[referring_page_url]]

If you are not interested or there is another person you would like me to follow up with, please let me know.

Irina

Hi {{first_name}},

Congratulations for your new role at {{company}} as {{position}}.

At [[your company]], we are helping the industries like [[your existing customers]] in fixing the issues [[pain point in one sentence]].

{company:"Your company"}} is heading awesome as per our survey report but we found two issues that need to be fixed.

{{first_name}}, could we spend 15 mins on [[date]] at [[time]] to chat about this?

I look forward to hearing from you.

Regards,
[[your name]]

Hi {{first_name}},

We've just received an awesome case study which applies to [[lead's industry]] specifically:

[[Case study brand name]] had [[negative pre-existing experience]]. By introducing [[your company tool]], however, they were able to [[positive case study outcome]].

I have a few tips on how you find the same results.

Are you available tomorrow afternoon for a call to go over the specifics of how [[case study brand name]]'s strategy can work for you?

Thanks,
[[name]]

Hi {{first_name}},

My name is [[name]] with [[your company]].

We help [[specific company type]] with [[one liner]].

I wanted to learn how you handle [[thing your company handles]] at {{company}} and show you what we're working on.

Are you available for a brief call at [[time options]]?

Hi {{first_name}},

How are things going at {{company}}? I'd like to introduce you to [[person, linked to their LinkedIn profile]]. [[Describe the person briefly as it relates to why you are introducing him, with something unique/praise-worthy about them if possible]].

[[Name]], meet [[name]]. [[Briefly describe how you met]]. [[Mention this person's strengths and abilities in the topic of focus and their willingness to chat (provided it is true)]].

I'll leave it to you two to find a time to connect!

Best,

[[your name]]

Hello {{first_name}},

I came across your [[Stackoverflow / Github]] profile whilst researching for Frontend experts and was very impressed with your work at {{company}}. I am currently working with a great B2C startup in NYC to help them expand their stellar engineering team.

Needless to say, I think you’d be a great fit. Would you be interested in a quick chat sometime this week to discuss the open role?

Do let me know.

[[signature]]

Hi {{first_name}},

I hope you’re doing great!

I noticed that you were linking to [[name of website]] in one of your articles and noticed that the content it was linking back to no longer existed. Would you be open to replacing that link?

I have an up-to-date article up on my website that you could link back to for [[anchor text]].

I’d appreciate it if you could link back to my content instead. Please let me know if you need further details.

Best,

[[name]]