Used by 5k professionals

Hunter
Outreach
Planner

Email outreach works year-round, but only if you know the tactics to keep your sequences going. This planner contains 25+ campaigns and monthly actions, mapped to how B2B buyers actually buy.

Start planning your sequences
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The Hunter Outreach Planner: a year of outreach laid out month by month
The problem

Most outreach is stop start.

Outreach is mistakenly seen as a volume game, but the reality is that decision makers find it irrelevant, pushy, and ineffective.

That’s because outreach is usually based on when you need leads, not when your leads need you.

This planner shows you a different way: one campaign every month of the year.

Stay top of mind with buyers through their busiest and quietest periods in the year.

The solution

A full-year outreach system, not another outbound hack

25+ ready-to-run campaigns, four parallel engines running across the year, and the buying-mode framework that helps you know what to send and when.

1

The B2B buying-mode framework

Five buying modes of buyers mapped to the calendar, with separate playbooks for 1–50 head and 250+ head company targets.

2

25+ ready-to-run campaigns

Direct outreach, relationship builders, value-first content, and experiments. One for every month, with subject lines, follow-up cadence, and reply-handling guidance. Browse this year's twelve months

3

Research, conference, and competitor-customer playbooks

How to turn surveys, events, and G2 reviews into the next quarter’s lead list. Year-round, not burst-driven.

4

The four-persona messaging map

How to message the pain feeler, the budget holder, the blocker, and the champion at the same target account.

5

Account expansion sequencing

Why emailing one contact misses the rest of the buying committee. The sequential expansion pattern that lifts replies by 46%.

6

Best practices

List quality, domain warm-up, sequence structure, reply handling, and how to send legally.

Why it’s different

Built for action, not just knowledge

While knowledge is power, action powers results. This planner turns best practice data from 31M emails into real results by giving you a strategy that is more than another LinkedIn or Substack outbound hack.

31M Emails analyzed to turn outreach best practices into campaigns you can run month by month.

Used by 5k founders, sales teams, marketers, and recruiters

“The planner is a great tool for creating consistency and aligns outreach with buyer timing and buying cycles.”

Nico Morrison

CEO

“Honestly, it takes a lot of the guesswork out of planning campaigns. Super straightforward and easy to use.”

Sarath Kumar Immadisetty

Strategic Account Manager

“I want to move from manual outbound prospection to more industrialized yet personalized outreach (AB marketing), so I’ve asked marketing to work with me on a strategy using this.”

Isabel Loder

International Sales Manager

“If you’re looking for a planner that is straightforward and easy to understand you should get this.”

Linda Mamoyo

Founder

“The planner can do a great job of really getting you to think about your overall strategy and the tactical steps it will take to deliver on your strategy.”

Kurtis Thompkins

Client Partner

Inside the planner

Twelve months, one campaign each

A campaign for every month of the year, timed to what buyers are doing. Create a free account to open each month's actions, guidance, and example emails, and to track your progress.

January

Three lists to your fresh-budget buyers

Budgets have reset and plans are in motion. One of the strongest months of the year for direct outreach.
February

A case study to January's non-responders

First-quarter plans are underway and buyers are actively shortlisting.
March

Quarter-close push to your warmest contacts

Quarter end. Buyers with an unspent budget are looking to commit before it disappears.
April

The switcher sequence

A steady month. UK and Japanese financial years start here, so some buyers get a fresh budget now rather than in January.
May

Invite the slow movers to something

Steady, though public holidays cluster in this month in several markets. Check your target country before you plan your sending days.
June

Half-year close with a cost-of-waiting angle

Half-year close. Buyers are busy with their own numbers, so replies can slow in the final fortnight.
July

Ask them something instead of selling

Summer begins and senior people start taking leave. Decisions slow down.
August

Test a new angle on a fresh audience

The quietest month in most markets. Inboxes are calmer but decision makers are away.
September This month

Back-to-desk push to your best-fit lists

Everyone is back and attention returns. One of the two strongest outreach months of the year.

  • Run two lists in parallel

    Warm July–September engaged, plus a refreshed target audience.

  • New leadership play

    90-day window for VPs and Heads joined recently.

  • Find the blocker

    Account expansion at July’s companies.

Start using the Outreach Planner for free
October

Bring your best content back around

Fourth-quarter budget is being committed and next-year planning starts.
November

Send early, then set up next year

Still active, though decision makers start protecting their calendars as the year closes.
December

Personal check-ins, and review the year

Most buyers wind down after the first fortnight.
Unlock all twelve months
Free · No credit card required
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