Lead generation AI prompts

These lead generation prompts run everything either side of a campaign: list building and sizing, inbound qualification, reactivation, quarterly planning, credit checks, and sequence reviews. Works in ChatGPT, Claude, or any AI assistant with the Hunter MCP connector.

Categories
17 prompts
Close the year with personal check-ins

Build a check-in list from this year's sequences: anyone who opened, clicked, or replied, minus anyone tagged {{customer_tag}}. Re-verify the addresses, then draft one short, personal email per contact with a single specific reference to their year and a close along the lines of "if I can help as you plan, just reply". Success this month is a booked January call, so keep every draft free of anything that smells like a pitch.

Lead generationLead nurturing
Invite your warmest leads to a roundtable

Pull the recipients from {{sequence_name}} who opened or clicked but never replied, and re-verify their addresses before anything gets sent. Then draft a short invite to my {{roundtable_survey_or_podcast}}, personalized to each person's role, with one CTA and no links in the first email. Set it up as a new sequence in Hunter and leave it for my review, because an invite that reads like a mail merge defeats the point of the format.

Lead generationLead nurturing
Start the week knowing what needs you

It's Monday. List my running sequences with their reply counts, tell me who has replied and is waiting on an answer from me, and flag any sequence whose bounce rate has crossed 2% so I can stop it before it burns my sending domain. Warm replies come first, so put those at the top.

Lead generationLearning
Work out why a sequence got no replies

My sequence {{sequence_name}} isn't earning replies. Pull its stats from Hunter and run the checks in the planner's order: if opens sit under 20%, look at deliverability first, because the copy never got seen. If opens are fine, question the list (right role, right size, right buying mode), then the message, then the timing. Give me the single change to test next, and hold the other nine suggestions.

Lead generationLearning
Run a quarter-end review of your sequences

Pull the stats for every sequence I sent this quarter and rank them by reply rate, since opens say more about the subject line than the message. Name the winner and the loser, and tell me what separated them: the audience, the angle, or the timing. Then write up the winning subject line and opener so they become my defaults for next quarter.

Lead generationLearning
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What each prompt needs from you

Most prompts in this category don't write an email. They operate your Hunter account instead. A prompt might build a list, verify it, report back on a finished sequence, or price a job before you commit to it.

  • The job in one line, plus whichever inputs the card names: an ICP, an industry and headcount range, a sequence name, or a block of addresses you paste in
  • A decision on spending, since several of these consume credits
  • Your Hunter list or saved search, where the prompt works from one you already have

How to personalize the prompt in chat

  • Merge fields: {{first_name}} and {{company}} auto-fill from your Hunter list, but only in the prompts that produce a draft at the end.
  • Prompt variables: {{ideal_customer_profile}}, {{sequence_name}}, {{employee_range}}, {{competitor_technology}}. These are not merge fields. Replace them yourself before you send the prompt, because nothing in Hunter fills them for you.

What you need to do with these lead generation prompts

  • Verify every address before it enters a list, not after the bounces come back
  • Keep a segment to 50-100 contacts. Sequences sent to 21-50 recipients reply at 6.2%, against 2.4% for sequences over 500
  • Keep accept-all addresses to a small share of any send, since Hunter's own testing puts them at 27 times more likely to bounce than valid ones
  • Check your credit balance before a large job rather than finding out 200 contacts into a 300-contact run

The rules these prompts hold you to

  1. Reply rate is the metric. Opens tell you about the subject line, not the message, plus it's not accurate.
  2. Opens under 20% are a deliverability problem first. Fix the sending before you rewrite the copy, because the copy never got seen.
  3. Bounce over 2% means stop the sequence, before it costs you the sending domain.
  4. One variable per test, at least 50 recipients per side. Below that the result means nothing.
  5. Contact data decays about 2% a month, which is why every reactivation prompt starts with a verification step.
Hunter for AI agents

Run every prompt on this page from your AI assistant.

Connect Hunter to Claude, ChatGPT, or Perplexity. Every prompt below runs on your Hunter account and returns verified contacts with provenance attached, so your assistant knows where each one came from and how confident it should be before acting.