Sales AI prompts

These sales email prompts are split between lifecycle nurturing and cold emailing/prospecting. Works in ChatGPT, Claude, or any AI assistant with the Hunter MCP connector.

Categories
17 prompts
Demo logistics sequence

I'm {{your_role}} at {{your_company}}. Pull my Hunter list {{list_name_or_url}} — prospects at the demo stage.

For each, draft the email their {{demo_stage}} needs: a "what to expect" preview with agenda and duration, a confirmation with the full logistics block (date, time, timezone, link) and two prep questions, a "next steps from your demo" recap that restates the challenge and names the best-fit use case, or a gracious no-show reschedule offering two slots. Logistics-led, soft CTA.

Verify addresses, then build it in Hunter for my review.

Grounded in Hunter's demo-request templates: pre/post-booking logistics; soft, logistical CTAs ("here's how to get started", "Would [[day]] or [[day]] work?") — two carry no hard ask. Real subject: "Confirmed: [[your product]] demo on [[date]]."

Ensure the copy is real, human, and avoids any AI tell-tale signs, including em-dashes, staccato sentences, and unnatural language like: carry, shipped, ask etc.

Onboarding & customer-success handoff sequence

I'm {{your_role}} at {{your_company}} moving new customers into onboarding.

Pull my Hunter list {{list_name_or_url}} — recently signed accounts. Draft the handoff sequence the templates model: the sales rep introduces the CSM ([[CSM name]]) with the customer's primary goal restated, then a welcome laying out a Week 1/2/3 plan, then a "confirming what we agreed on" note that lists the sales commitments and invites correction before kickoff — end on a specific kickoff-call slot. Scaffolded and concrete, role-based sign-offs.

Verify addresses and build it in Hunter for my review.

Grounded in Hunter's customer-success-handoff templates: continuity + expectation-setting; the trust move is explicitly restating the primary goal and commitments; concrete scheduling CTAs with proposed slots. Real subject: "{{first_name}}: confirming what we agreed on."

Ensure the copy is real, human, and avoids any AI tell-tale signs, including em-dashes, staccato sentences, and unnatural language like: carry, shipped, ask etc.

30/60/90-day customer check-in series

I'm {{your_role}} at {{your_company}}. Pull my Hunter list {{list_name_or_url}} — customers in their first 90 days.

Build the cadence the templates already form: at 30 days, ask if the workflow they set up in onboarding is working; at 60, nudge a deeper second-phase feature most teams move to; at 90, ask whether the outcome they were aiming for is showing up, before the renewal window.

Each email is one specific observation plus one open question — the softest ask in the library, no upsell. Add trigger-based variants for a usage milestone or an account signal (usage drop, unactivated feature, nearing a limit).

Verify addresses, then build it in Hunter for my review.

Grounded in Hunter's check-in templates: the 30/60/90 series escalates setup → depth → outcome and is a natural sequence; trigger variants ("You just hit [[milestone]]", "Noticed something in your account"). Softest CTA set — often just "Any questions or feedback so far?"

Ensure the copy is real, human, and avoids any AI tell-tale signs, including em-dashes, staccato sentences, and unnatural language like: carry, shipped, ask etc.

Renewal sequence

I'm {{your_role}} at {{your_company}}. Pull my Hunter list {{list_name_or_url}} — customers renewing around {{renewal_window}}.

State the renewal date up front, then run a 3-touch sequence: a consultative opener that recaps what they've achieved and asks two quick "what's worked / what to add" questions, then one concrete reason to commit ({{incentive_eg_multi_year_discount}}), then a dated reminder with the renewal link.

Where I flag a rough patch this year in {{known_issues}}, front-load a "before we talk renewal" note that names it honestly and asks for 20 minutes — and for silent accounts, add the senior-signed personal variant. Verify addresses and build it in Hunter for my review.

Grounded in Hunter's renewal templates: date stated up front; transactional (reminder + self-serve link) vs consultative (diagnostic questions before terms) modes; a deliberate escalation variant signed by a senior role. Real lines: "Before we talk renewal, {{first_name}}", "I'd rather get this right than rush into a renewal conversation."

Ensure the copy is real, human, and avoids any AI tell-tale signs, including em-dashes, staccato sentences, and unnatural language like: carry, shipped, ask etc.

Expansion / upsell sequence

I'm {{your_role}} at {{your_company}} and we sell {{product}}.

Pull my Hunter list {{list_name_or_url}} — existing customers to expand. For each, open on a concrete usage observation, then name the ceiling or need it points to, then the plan or feature that solves it with a light pricing softener — pick the trigger that fits from {{expansion_context}} (new feature on their plan, an adjacent product, more seats for a grown team, or a usage limit reached).

Close on a single permission-style question, not a hard sell. Use {{first_name}}/{{company}} as merge fields and leave [[current plan]], [[higher plan]], [[specific capability]] as author fill-ins.

Draft a 2-touch sequence, verify addresses, and build it in Hunter for my review.

Grounded in Hunter's upsell templates: 4-beat arc (observed signal → name the need → plan/feature + pricing softener → permission question). Real CTAs: "Want me to walk you through it?", "Would it make sense to move your team to a plan built for this size?"

Ensure the copy is real, human, and avoids any AI tell-tale signs, including em-dashes, staccato sentences, and unnatural language like: carry, shipped, ask etc.

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What each prompt needs from you

  • Your side of the deal: {{your_role}}, {{your_company}}, and what you sell
  • The stage the recipient is at, because a trial user and a cold account get a different arc
  • Your Hunter list, by name or pasted URL as {{list_name_or_url}}

How to personalize the prompt in chat

  • Merge fields: {{first_name}}, {{company}}, {{position}} auto-fill from your Hunter list.
  • Author fill-ins: [[…]] are yours to replace, and in the sales library they are usually numbers: [[specific result with numbers]], [[higher plan]], [[targeted offer, e.g. "50% off your first 3 months"]]. A sales email that goes out with the brackets still in it reads like a mail merge.

What you need to do with these sales email prompts

  • Verify each address before anything sends
  • Keep it short. Emails of 61-80 words earn some of the highest reply rates in Hunter's data
  • Lead with what the recipient gets, because 65% of decision makers name pushy, sales-first copy as their top complaint
  • One CTA per email
  • No links in the first email

Match the CTA to what you're asking for

The prompts run on a four-step scale, from the lightest ask to the heaviest:

  • Softest, check-in and win-back. An open question with no ask attached.
  • Soft, prospecting, local services, and lead gen. A reply-YES or a plain "Interested?"
  • Firm, introduction, sales pitch, and case study. "Worth 15 min?" with an opt-out alongside it.
  • Hardest, warm lead, book a meeting, and investor. A time-boxed call, offering two slots or a link.

The two halves of this category differ in how they open. Lifecycle prompts start from a result the customer has already had, while prospecting prompts start from something you noticed about the recipient. Everything after that follows from which one you picked.

Run every prompt on this page from your AI assistant.

Connect Hunter to Claude, ChatGPT, or Perplexity. Every prompt below runs on your Hunter account and returns verified contacts with provenance attached, so your assistant knows where each one came from and how confident it should be before acting.