Follow-up email templates

[[original subject line]] Hey {{first_name}},

I haven't heard back from you in a while. Wondering, did I do something wrong?

Last we spoke, we talked about [[briefly summarize]].

If I skipped a beat or did not answer an important question for you, please let me know.

[[Your name]]

I've been thinking of {{company}}

Hey {{first_name}}

I’ve been thinking more about {{company}} [[your medium]] over the past couple of days and I’d still love to connect with you when you have a moment. Would you be available to chat for a few minutes this week about your [[your service medium]] efforts?

[[Your Name]]

Your eBook

Hey {{first_name}},

It was lovely talking with you, and I wanted to make sure that the message came clearly. You can also get a copy of our eBook on this topic by visiting: [[link]]

If there are any other concerns, please don't hold back to reach out. Please let me know if we'll be able to connect soon!

Best wishes,
[[your name]]

{{company}} + [[Your Company]]

Hey {{first_name}},

Had some big wins over the past few weeks. Partnered with the teams at [[AGENCY 1]], [[AGENCY 2]] and [[AGENCY 3]].

Wanted to run it by you, too, and see if it might fit your client toolkit.

Mind if I send through some more info?

Meeting Recap and Our Next Steps

Hey {{first_name}},

Thanks for a great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and the steps we need to take to accomplish our goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

New channels struggling to maintain retention levels.
Missed target: increase upgraded users by 7%.
Hiring needs: 3 additions to the growth team, 7 additions to the dev team.

Action points:

Restructure support team to improve retention and customer satisfaction.
Implement A/B testing discussed on premium products.
Start job posting and internal outreach for open positions.

Next meeting: Thursday, 8/16

[[signature]]

Additional resources

Hey {{first_name}},

I enjoyed chatting with you today and learning about your goals. I want to provide you with a few more resources that can help you on your way.

- Download our free guide, "How To Become A Sales Rockstar"
- Check out this article about how we made over $28 million in sales last year by following three simple steps.
- Watch the video below for some tips and tricks that will increase your closing ratio.

I hope this was helpful. Please let me know if you have any doubts!

Regards,
[[your name]]

[[Objection]]

But [[Objection]].

That's the response I get from many when I tell them about my strategy.

To be honest, I understand that sentiment. I would have asked the same question.

But here's the thing [[Handle objection]].

So, {{first_name}}, does it make sense if we explore how you can use our strategy to [[Goal]]?

How about [[Timeframe]]?

[[Sender Name]]

P.S. Were you able to implement the strategy I shared with you?

Closing your file

Hi {{first_name}},

I’m writing to follow up on my email and voicemail. We’re in the process of closing files for the month.

Typically, when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help,

[[your name]]

How to achieve [[results]]

Hey {{first_name}},

In my previous mail, I talked about the strategy that generates crazy results.

Today I want to tell you about one aspect of the strategy. This step alone can make or break your campaign. But don't worry, I'll share it with you, and you can quickly implement it at {{company}}.

[[Strategy]]

[[How to]]

[[Predictable results]]

Now you are probably wondering if this will work.

Well, the answer is YES. I know because [[Client]] has implemented it and [[social proof]].

That is, {{first_name}}, part of what you get when you sign up for the strategy.

If you are interested, just click the YES button below to schedule a discovery call.

Yes!

[[Sender Name]]

Senior engineering position

Hi {{first_name}},

I reached out to you last week, but I can’t imagine how busy you are. I would still like to chat with you regarding our open senior engineering positions. Are you free for a 15 to 20 min chat this week?

Kind regards,
[[signature]]

[[Objection]]

Hi {{first_name}},

I want to tell you the story of [[Client 1]] who....[[tell a story and handle some more objections.]]...And he ended up making [[Results]].

Why am I telling you this?

Well, because just like you, [[Client 1]] also had [[Problem]] but by using our strategy, they were able to [[Results]].

This, too, can be you, if you want, {{first_name}}.

Does it make sense if we talk about how to attack [[Problem]] and help {{company}} have [[Results]]?

If so, reply YES to this email or click here!

Follow up to Sales Manager Position

Hello {{first_name}},

How are you? I hope you are faring well.

I recently applied for the sales manager position and wanted to know when you are likely to communicate your decision. It would be an honor to join {{company}} and bring your sales projections to fruition.

I would be happy to submit additional information if you need it.

I look forward to hearing from you.

Kind regards,

[[your name]]