Follow-up email templates

Browse the best performing follow-up email templates.

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57 email templates
A quick hello and congrats on the [[achievement]]!

Hi {{first_name}},

I hope this email finds you well. I was [[whatever action you were doing that brought them to mind]] this week and you came to mind. Just thought I'd check in and see how things are going. I see that [[check up on their site to see what's new and mention it]]. Looks like you're [[action implied by your observation]]—very exciting!

Hope all is well,

[[your name]]

Nice meeting you {{first_name}}

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward—particularly, [[something specific they talked about that stuck out to you, that you admired, or that inspired you]].

Here is [[something you mentioned in the conversation]] OR When thinking back on our conversation, this [[tool/article/resource]] came to mind that you might find interesting:

[[link to the tool/resource]]

Stay in touch,

[[your name]]

Protect Hunter's Trademark

Hi {{first_name}},

Did you have a chance to check out my last email and video message? To recap, Lusha, Seamless.ai & Uplead (among others) are using Hunter’s trademark in search.

These ads can be takedown according to the search engines terms and conditions! BrandVerity can help you easily submit all of these ads quickly and easily. Protect your valuable search terms and remove competition from the SERP. Would you be open to a data review and discussion about how we can help?

Speak soon,
[[your name]]

Pleasure meeting you

Hey {{first_name}},

It was such a pleasure meeting you yesterday during our Tech Expo presentation! I was wondering if everything went well and any feedback you could give about our product demo?

Our brand is always looking to improve sales, so any suggestions you have would be much appreciated. If it's not much trouble, please feel free to reply, and I will get in contact with you again soon or give a call on 1800-800-0000 if that is easier. Thank you!

Best regards,
[[your name]]

Blog post update?

Hey {{first_name}},

I hate pushy marketers, but at the same time, I’d love to help you update your blog post [[referring_page_url]] with fresh and up-to-date information.

Just ping me if you decide to update the outdated link, and I’d be happy to provide you with 1K free requests to your Hunter account to say "thank you" for your efforts!

And yeah, I’ll not bother you again with follow-ups. Feel free to reach out to me whenever you have any questions.

Have a beautiful day and stay safe.

Irina

{{first_name}}, trying to connect with you

Hello {{first_name}},

Unfortunately, I couldn’t get in touch with you on the phone earlier today. I was calling to discuss [[insert the brief description of the offer]].

However, the voicemail told me to try reaching you again [[enter the date and the time]]. Till I do, you can contact me here or at [[insert a cell number]].

Sincerely,
[[your signature]]

Goodbye {{first_name}}

{{first_name}}, this is the last time you'll receive an email about our email strategy. But before we say goodbye, I want to offer [[Low-risk offer]].

[[Explain Offer]]

Imagine what you can accomplish with [[Outcome]], [[firstName]].

Steal your [[Offer]] HERE. 😊

Thank you from [[company]]

Hi {{first_name}},

In reviewing some outstanding business today, I'll be taking {{company}} out of my current follow ups at this time.

Where we'd initially agreed in the value of our service to strengthen your online engagement, I've reached our to you on several occasions following our initial discussions.

Having not received any replies to date, I assume that we've either fallen off your radar or perhaps the interest has diminished to the degree that my follow up is no longer warranted.

I appreciate the opportunity to work with you and wish you the best with your ongoing marketing efforts. I'd be happy to speak with you when you are ready to invest resources into generating leads from your site.

Best,
[[signature]]

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How to write a follow-up email template?

  • Add value with each follow-up. With each follow-up, you should provide additional value for your prospects. Try to collect more information about them, spark their interest with something relevant, provide proof of how your current clients are growing using your services by sharing their success studies, results, or feedback.
  • Write a catchy opening line. Start with an intriguing and/or relevant question, mention mutual connection, prospect’s problem, or use a recent trigger event. Try to avoid such opening lines: “Just checking in”, “Thought I would just check-in and find out”, “Just wanted to check-in to hear about”, “Touching base”, etc.
  • Make it short. In your follow-up emails, try to eliminate unnecessary greetings like “I hope you’re doing well.” Being polite is a must, but it could be easily achieved by using the right style for your email. Also, don’t use wordy sentences. Give your writing a confidence boost by eliminating words that weigh down your writing and make your sound uncertain.
  • Personalize on a high level. Besides basic personalization (first name, company name, etc), do in-depth research, and identify the prospect’s niche, mention possible pains, offer relevant solutions, etc.
  • Avoid sounding passive-aggressive. Direct aggression is relatively easy to spot, but more subtle passive-aggressive phrases can sneak into your follow-ups almost without thought. Try to omit such passive-aggressive phrases in your follow-ups: “I’m following up because you haven’t responded to me yet”, “I’ve tried to reach you a few times now”, “I know you’re busy, I’m busy too”, etc.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How to write a good subject line for your follow-up email?

The subject line is the first thing your prospects see, and they may decide whether or not to read your emails based on the subject line only.

So try not to be too obvious by having “Follow-up” or “Just checking in” as subject lines for your follow-ups. Be a bit more creative and write a catchy copy that makes users open your email.

These are the key rules to follow while writing subject lines for your follow-ups: make them personal, keep copy short, ask intriguing questions.

Read more: How to Craft Perfect Cold Email Subject Line

How many follow-ups to send?

At Hunter, our key rule is to focus on writing irresistible emails instead of adding too much follow-ups. So we recommend limiting to three follow-ups for your cold email campaigns. If you are sending too many follow-ups to someone who’s never heard about you, you may seem an annoying person and damage your company brand.

If you still feel three follow-ups is not enough or that you can provide more value/spark interest for your prospects—don’t hesitate to use other channels. Twitter or LinkedIn could easily help you to deliver your message on a personal level.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

How often to send follow-ups?

Around 90% of emails are opened on the same day they are sent. The same for the responses—the chances are that your prospects get back to you the same day your campaign was sent are much higher.

So don’t wait for too long to send your follow-up email. Typically, 2–5 days is the best timing to remind prospects about your offer.

Read more: How to Write a Follow-Up Email After no Response (With Examples)

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