Sales email templates

Browse the best performing sales email templates.

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102 email templates
Congrats on [[event]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,

[[name]]

Next steps with your Stripe account

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

What is the [[current process]] at {{company}}?

Hi {{first_name}},

I am reaching out to you because I found that you are solely responsible for {{position}} at {{company}}, I was certain you would know more about the current process in place at your company for [[department name]].

As we’ve helped [[name of the existing customer]], I felt you might be interested in improving [[pain point]].

I did good research on your company and I’m sharing a few of my thoughts here which could help you [[solution of the pain point]].

I’d prefer to share a few more ideas with you and spend more time in understanding your current process.

{{first_name}}, could we spend 15 mins on [[date]] at [[time]] to chat about this?

I look forward to hearing from you.

Regards,
[[your name]]

Educational content for {{company}}

Hi {{first_name}},

Do you use educational pieces of content as a way of finding new clients?

[[Case study business]] worked with us to give away [[educational content example]]. Those interested in downloading the [[educational content type]] would share their name and email address. [[Case study business]] was able to get [[positive result]] in the first month of launching this campaign.

Do you have 15 minutes this week to discuss a few ideas on how to get more email leads for {{company}}?

Thanks,
[[name]]

{{first_name}}, your [[restaurant]] will recover from COVID-19 if…

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

A few insights about [[competitor's]] environment

Hi {{first_name}},

Firstly, let me state that as the {{position}} of {{company}}, you must be getting a bunch of emails and deleting most of them just as I do.

The primary reason I am reaching out to you is to discuss your [[your competitor name]] environment. I assist organizations to transition over from [[your competitor’s name]] to [[your company name]] with [[what benefit do they gain]].

We have added over [[the number of customers]] with a healthy percentage being known, trusted [[their industry sector]].

I believe I could be of value to your business and would love to work with you. Are you available for a 15 minutes meeting on Friday?

Hey {{first_name}}, what about embedding videos with your blogs?!

Hey {{first_name}},

The blogs your write for Hunter.io have given me many powerful email tips, so thank you first and foremost!

I wanted to reach out because while reading your "How to write a cold email", I noticed you mentioned, "If you don't have time, download our...". A video could also do the trick for people who don't have time!

My name is Abi and I am the owner and female vocal lead for Voices by Abi. I'm in the process of dropping a new service, Blog to Video, and I would love to make one of your many great pieces into a short animated video.]

Being the Head of Marketing, you know the power of video marketing!

I have a couple of sample videos that I made for other companies, would you be interested in seeing them? If so, just let me know and I'll shoot them over!

Cheers,

[[signature]]

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers

[[Your Name]]

Here’s how you grow your real estate firm during a pandemic

Hi {{first_name}},

According to Census.gov, sales of new single-family homes in March saw a 15.4% decrease from February and 9.5% below the rate in March 2019. Most real estate agents and professionals can feel it.

Homeowners are buying less.

More of your competitors are fighting for a tiny piece of the pie. If you’re like most agents, you felt the financial hit; if so, I’ve got some good news. {{company}} can recover with the right tools and resources. You’re going to need help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

{{first_name}}, real-time customer feedback

Hey {{first_name}},

I’d like to introduce myself as a resource at PeopleMetrics. I work with businesses specifically in the telecom industry and felt like you might have an interest in our services.

I was inspired to spend a few minutes on the Hunter.io website to learn more about how you’re collecting real-time customer feedback. I noticed some areas of opportunity and decided to reach out to you directly.

PeopleMetrics is working with similar companies to help them improve their service experience by assisting them with collecting real-time customer feedback to help maintain and improve business operations.

Do you have 15 minutes to discuss The Hunter.io this week?

Looking forward to meeting,

[[signature]]

Quick question

Hi {{first_name}},

I'm Anthony, CEO of coinmarketcal.com, the leading cryptocurrency calendar.

I was using your app and I thought to myself "Our events would be a great addition to their product. Super useful to their users and a significant competitive edge. I need to reach out to them." - So here I am.

Have you ever thought about it? You can try it for free: coinmarketcal.com/api

Let me know your thoughts, I'll be happy to answer any questions!

New feature to solve [[XYZ]]

Hi {{first_name}},

It’s been awhile since we last chatted…how is everything going at {{company}}? Based on our last conversation about [[topic]], I think [[your company name feature]] could really boost {{company}}‘s bookkeeping abilities.

I’d love to provide you with more details. Would you be available for a quick chat or demo this week?

Best regards,
[[your name]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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