Sales email templates

Browse the best performing sales email templates.

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102 email templates
{{first_name}}, these 5 website hacks will boost your revenue

Hi {{first_name}},

[[Competitor]] made some significant changes to their keywords and advertising recently. According to SpyFu, they’re converting [[x]]% more traffic.

This traffic could be yours.

Here are 5 changes I would make to your website and how I believe they would impact your sales:

[[Modification 1]] | [[Predicted Result 1]]
[[Modification 2]] | [[Predicted Result 2]]
[[Modification 3]] | [[Predicted Result 3]]
[[Modification 4]] | [[Predicted Result 4]]
[[Modification 5]] | [[Predicted Result 5]]

You’re in full control here. My agency would be able to show you definitive results.

You’ll be able to play with these website hacks, testing the effect it will have on your traffic.

What do you think?

[[your signature]]

Congrats on [[event]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,

[[name]]

Next steps with your Stripe account

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

{{first_name}}, your [[restaurant]] will recover from COVID-19 if…

Hi {{first_name}},

Your restaurant will recover from COVID-19, if you get the help and support you need.

Do you have it?

Hi, my name is [[your name]], I’m a [[partner]] at [[XYZ Agency]]. When the Avian bird flu pandemic hit in 2005, the Congressional Budget Office estimated that spending on food services, arts, and accommodations would temporarily decline by about 80% during a major pandemic.

COVID-19 hit all of us hard.

You’re probably hurting financially. If so, I’ve got some good news. Your [[restaurant]] will recover with the right tools and resources. I will be able to help once we receive the all-clear.

I can deliver [[x%]] more customers to your business in the next 14 days. I can provide you with the foot traffic and customers you need to help your business recover, pay only for results.

Interested?

[[your signature]]

Educational content for {{company}}

Hi {{first_name}},

Do you use educational pieces of content as a way of finding new clients?

[[Case study business]] worked with us to give away [[educational content example]]. Those interested in downloading the [[educational content type]] would share their name and email address. [[Case study business]] was able to get [[positive result]] in the first month of launching this campaign.

Do you have 15 minutes this week to discuss a few ideas on how to get more email leads for {{company}}?

Thanks,
[[name]]

[[company]] partnership offer

Hey {{first_name}},

Become an [[company name]] partner to start driving revenue and business growth.

Register now to become a [[company name]] partner and promote our [[product's unique selling point]].

[[product name]] spans [[enumerating solutions]] to help businesses digitize and automate processes at any scale.

[[link to partner program page]]

Introduce your clients to [[business niche]] and free them from the [[pain point]].

See you there!

Customers will fight for your attention soon. Are you ready?

Hi {{first_name}},

COVID-19 has created a (temporary) downturn. Businesses and consumers are worried about money — soon, they’ll be searching desperately for accountants and financial advice.

First stop: Google.

Who will they find first? This free [[tool]] will show you whether you’re visible in Google and Google Maps, or not. Received some bad news? Not to worry, our report will show you how to attract [[x% more leads]] via Google and Google Maps.

Hi, my name is [[your name]]], I’m a [[partner]] at [[XYZ Agency]].

If you’re hurting financially, I’ve got some good news. Your [[accounting firm]] can recover with the right keywords, content, and strategies.

Interested?

[[your signature]]

Congrats on [[new role]]

Hi {{first_name}},

Congratulations for your new role at {{company}} as {{position}}.

At [[your company]], we are helping the industries like [[your existing customers]] in fixing the issues [[pain point in one sentence]].

{company:"Your company"}} is heading awesome as per our survey report but we found two issues that need to be fixed.

{{first_name}}, could we spend 15 mins on [[date]] at [[time]] to chat about this?

I look forward to hearing from you.

Regards,
[[your name]]

A few tips for {{company}}

Hi {{first_name}},

We've just received an awesome case study which applies to [[lead's industry]] specifically:

[[Case study brand name]] had [[negative pre-existing experience]]. By introducing [[your company tool]], however, they were able to [[positive case study outcome]].

I have a few tips on how you find the same results.

Are you available tomorrow afternoon for a call to go over the specifics of how [[case study brand name]]'s strategy can work for you?

Thanks,
[[name]]

{{company} + [[your company]]

Hi {{first_name}},

My name is [[name]] with [[your company]].

We help [[specific company type]] with [[one liner]].

I wanted to learn how you handle [[thing your company handles]] at {{company}} and show you what we're working on.

Are you available for a brief call at [[time options]]?

Awesome posts on CRO

Hey {{first_name}},

I saw on Twitter you’ve been sharing some awesome posts on conversion rate optimization.

Recently I spotted these two super helpful posts and just wanted to share them with you:

[[Link 1]]

[[Link 2]]

Would also be happy to share a little about our conversion rates at Sumo if you’re up for it?

Cheers

[[Your Name]]

{{first_name}}, real-time customer feedback

Hey {{first_name}},

I’d like to introduce myself as a resource at PeopleMetrics. I work with businesses specifically in the telecom industry and felt like you might have an interest in our services.

I was inspired to spend a few minutes on the Hunter.io website to learn more about how you’re collecting real-time customer feedback. I noticed some areas of opportunity and decided to reach out to you directly.

PeopleMetrics is working with similar companies to help them improve their service experience by assisting them with collecting real-time customer feedback to help maintain and improve business operations.

Do you have 15 minutes to discuss The Hunter.io this week?

Looking forward to meeting,

[[signature]]

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How to write a cold sales email template?

  • Write subject lines like a real person. Provide a quick overview of your email content, keep it short and simple. You can even ask a relevant question or mention a mutual connection in your subject line.
  • Create a perfect opening line. Make your prospect interested in reading your sales email from the very first line. Explain the context of your email shortly, build the trust, or refer to someone or something they already know.
  • Keep your email short and easy. A good sales email provides additional context on who you are, clarifies the problem you’re solving, and highlights the benefit to the prospect.
  • Include a powerful CTA. Create a single and powerful call-to-action that will be clear to your prospects.
  • Don’t forget about your signature. Besides a typical signature where you mention your name, company, and website, you can add a link to your latest case study, video, or webinar recording.

Read more: How to Write a Cold Email That Converts (Without Being Pushy)

How to write sales email subject lines?

  • Make your subject line personal. Mention the prospect’s name, company, or offer relevant to them. Write subject line like a real person (even if you automate your outreach), double-check if you don’t have brackets showing form field labels, extra spacing, or the wrong name in a subject line since it all show an apparent lack of care.
  • Ask questions in your subject line. Having a relevant to your prospect question can dramatically improve your open rates; you just need to intrigue prospects with the content behind your subject line.
  • Keep subject lines short. Best subject lines have something in common - they are short and straight to the point. It’s much easier to catch prospects’ attention this way. Besides that, it’s important to keep subject lines short because they will get cut off if they are too long, especially on mobile devices.

Read more: How to Craft Perfect Cold Email Subject Line

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