SEO Email Templates

Browse best-performing SEO email templates for link building, guest post outreach, and digital PR - contributed and tested by SEO professionals. Our analysis of 31 million emails shows that SEO outreach achieves a 13% average reply rate, the highest of any outreach use case.

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43 email templates
Content for your blog post

Hey {{first_name}},

I noticed that in one of your blog posts [[URL]] you’ve included infographic on [[topic]].

We’ve recently conducted research on a similar topic [[more data about the research]].

I just wanted to ask you if you’d be interested to include our infographics in your blog post?

Just hit "reply" and I’ll send them to you.

Best,
Irina

Hunter's image

Hey {{first_name}},

I just noticed that in your blog post [[URL]] you are using one of the infographics we recently created at Hunter. Glad you found it useful!

[[insert the infographic]]

Mind linking back to our blog post where this infographic was originally posted?

Either way, keep up the great work!

Best,
Irina

Content update?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

Mentioned {{company}} in my blog post

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Broken link

Hi {{first_name}},

I noticed a broken link in your article [[title]].

[[Describe the broken link, in what part of the article]]

Actually, I work at Hunter and I was reading your article because we are working on exactly the same thematics. To be fair, I think our article about [[topic]] would be a great replacement to the broken link :)

Either way, I hope this helped you out!

Thanks,
Irina

The most honest link building email

Hi {{first_name}},

I know you receive dozens of emails where everyone asks you to link back to their website.

I confess this is one of them.

But let me tell you about two benefits you would get from it:

1. Your content will be more up to date. I noticed that you are linking to an article with some outdated tips on lead generation in your blog post: [[referring_page_url]]

2. I wrote an article detailing lead generation strategies for 2020 that our team and marketing experts tried and tested: https://hunter.io/blog/b2b-lead-generation-strategies/. I think it is a great match!

I will be delighted to provide you with 1,000 free requests on our service Hunter (if you are not a user yet, Hunter is the leading solution to find and verify professional email addresses).

Let me know what you think :)

Blog post update?

Hey {{first_name}}

I’ve noticed that you are linking to this article on how to find someone's email address in your [[referring_page_url]] blog post.

But I’m afraid that the content you are linking to was originally published in [[year]] and missing some of the effective email lookup strategies.

I just wrote an awesome blog post on a similar topic which is more thorough and up-to-date:

https://hunter.io/blog/how-to-find-someones-email-address/

We analyzed more than 12 million email addresses and added to the blog post some unique data insights that were never published online before.

If you happen to find our content useful, perhaps you would consider linking to it from your article.

Thanks,
Irina

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Frequently asked questions

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SEO outreach emails fall into four main categories: link building emails (editorial link insertions, resource page pitches, listicle inclusion), guest post pitches, digital PR campaigns, and unlinked mention reclamation. Each type targets a different goal, but all share the same principle: lead with value for the recipient's audience, not your own ranking goals. Each template is tagged by subcategory so you can jump straight to the format you need.

Replace placeholder fields with specifics about the prospect's site. Reference the exact article you're targeting, explain why your content fits their audience, and state what you're offering in return. The opening line should communicate value, not compliments. Keep emails under 150 words, send from a custom domain, and personalize at least two fields in the body.

The best SEO outreach subject lines are 5-6 words, use recognizable brand names, and describe the email's purpose clearly. For example, "Hunter x [Company] content idea" outperforms vague subject lines like "SEO partnership" or "link exchange." Avoid spam-trigger phrases entirely. The preview text (roughly 90 characters) should reinforce the subject line, not repeat it.

Prioritize in this order: SEO specialist (they understand link value immediately), content manager or editor (they control the editorial calendar), head of marketing (broader authority), then founder or CEO (only for small teams where they handle content directly). To find the right email for outreach, use Hunter's Domain Search to identify contacts by role. Sending to generic addresses like info@ should be a last resort since they rarely reach the decision-maker.

Yes. Disabling open tracking improves cold email reply rates by 68%, according to Hunter's State of Email Outreach report. Campaigns without open tracking saw 7.4% reply rates versus 4.4% with tracking enabled. Open tracking inserts a pixel that spam filters can detect, which hurts deliverability. Unless you need open rate diagnostics to test subject lines, turning off tracking is one of the highest-impact changes you can make to improve your reply rate.
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