Cold email templates

Hi {{first_name}},

With the new Google updates and penalties, working around them by [[better way to deal with problematic bottleneck or issue]] is time-consuming.

Our [[company app service]] has developed a way that lets you [[fix bottleneck or issue]] without [[cost of less-optimal way to fix bottleneck or issue]].

We’ve helped companies like [[company name]] achieve [[results of the better way]].

Are you able to lend me your ear for 15-20 mins this week? I would love to see if we can help you too.

Hello {{first_name}},

I just wanted to drop you a quick line on behalf of Brian Massey. You are on a shortlist of CRO experts he'd like to feature in an upcoming piece for ConversionSciences.com.

We are putting together a comprehensive article on the best split testing tools available, and if you are interested in weighing-in, I'd love to get your thoughts on a few questions (responses wouldn't need to be long).

I've listed the questions below.

1) Outside of Optimizely and VWO, what are your favorite AB testing tools?
2) What do you love about them?
3) Who would you recommend them to?

Thanks for your time, and I look forward to hearing from you!

Hello {{first_name}},

Unfortunately, I couldn’t get in touch with you on the phone earlier today. I was calling to discuss [[insert the brief description of the offer]].

However, the voicemail told me to try reaching you again [[enter the date and the time]]. Till I do, you can contact me here or at [[insert a cell number]].

Sincerely,
[[your signature]]

Hello {{first_name}},

I came across your [[Stackoverflow / Github]] profile whilst researching for Frontend experts and was very impressed with your work at {{company}}. I am currently working with a great B2C startup in NYC to help them expand their stellar engineering team.

Needless to say, I think you’d be a great fit. Would you be interested in a quick chat sometime this week to discuss the open role?

Do let me know.

[[signature]]

Hi {{first_name}},

Does {{company}} have an effective [product domain] strategy for this quarter?

I work with [[the recipient’s company vertical]] across [[recipient’s region]] to implement [[product domain]] strategies across the organization to utilize a more automated, efficient and user-friendly [[department which uses your product]].

[[A line about your company]]

We’ve helped organizations like the [[customer 1]], [[customer 2]], [[customer 3]], and [[customer 4]] consolidate tools [[the features you have to offer]] to improve [[the benefit of your product for the organization]].

Do you have 5-10 minutes this week for a brief call to determine if it makes sense to talk further?

Hey {{first_name}},

I came across your medium post about how yoga and meditation has helped you in your creative process. I am thoroughly impressed with your commitment to design and your out of the box thought process. Your work at {{company}} is really impressive.

One of our clients is a trailblazing startup in NYC. As they’ve grown to more than 50 people in just two years, they are looking for someone to lead their design efforts. This is a leadership position where you would get to define their design roadmap for many years to come.

I think this would be a great role for you. Would you be interested in having a brief chat about it sometime this week?

Best,

[[signature]]

P.S. – Hope you had a great trip to India. I would love to hear more about Yoga and your experience around it!

Hey {{first_name}},

I’ve been loving the [[relevant (true) complement based on the work in your discipline]] coming out of the {{company}} for the past few months, especially the recent [[relevant post, design, rebrand, feature, update and a quick note showing you actually looked at it]]

One of my acquaintances, [[name of connection]] is a contributor to the [[Company Name]] and she recommended I reach out to you to see if it’d be a good fit for me to contribute as well. Right now, I typically [[one liner about the services you offer and niche that it’s in, showing your clearly a good potential hire for them]]

[[If possible, add an extra sentence highlighting relevant past work or offering up more industry credibility boosters.]]

Let me know if this sounds interesting and I’d be happy to put together a few ideas on a [[deliverable]] we can test out!

[[Your Name]]

Hey {{first_name}},

I noticed that in one of your blog posts [[URL]] you’ve included infographic on [[topic]].

We’ve recently conducted research on a similar topic [[more data about the research]].

I just wanted to ask you if you’d be interested to include our infographics in your blog post?

Just hit "reply" and I’ll send them to you.

Best,
Irina

Hi {{first_name}},

[[personalized comment]]

I’m writing to you because I’m interested in contributing a guest post on your site.

Based on what has worked for [[Site name]] in the past, I feel that your readers would love these ideas:

[[Idea Title & Brief Description]
]

To give you an idea of my writing style and quality, here’s a guest post I recently wrote for [[guest post link]]

Do you think these ideas would be a good fit for your [[site, publication, newsletter]]?

Best,

[[your name and title]]

Hi {{first_name}},

Hope your week is going well. I read about [positive company news, like a write-up in TechCrunch or a new product launch]. Congrats!

I was checking out {{company}} website and noticed you don’t have any [outcome of service you’re offering; this is the identification of the problem].

Do you need help with this? As an experienced [[expert in service you’re offering]], I [[what you do for clients]].

With your [[company news]] and need to build trust and growth, I imagine [[statement of how it could be very easy to fix the problem you’ve identified]]. For example, [[free tidbit of advice]].

As you may know, research has shown that [[stat to answer your prospect’s "so what?" and "why should I care?" questions]].

Recently I helped [[similar company]] achieve [[X result]] with a [[service you’re offering]]. You can check the details out here.

Because of my background as a [job position], I can clearly [[insert your USP or relevant work experience to provide credibility]] to get {{company}} [[your reader’s business goal]].

When are you open for a 15-minute call next week to chat about how we can work together? Looking forward to hearing from you.

Cheers,

[[Your name]]

Hey {{first_name}},

I loved your recent article on [[article name]] and I noticed that you mentioned [[similar article]]. [[insert unique observation about the article]].

My name is [[insert name]] and I'm a [[position]] at [[company name]].

I recently produced a similar piece of content and was hoping that, if you find it useful, you could link to it as a resource for your audience.

I've linked to it [[here]] for you. If you find it helpful at all I'd really appreciate a share and a comment on the piece.

Thank you for your time.

Take care,
[[name]]

Hey {{first_name}},

Become an [[company name]] partner to start driving revenue and business growth.

Register now to become a [[company name]] partner and promote our [[product's unique selling point]].

[[product name]] spans [[enumerating solutions]] to help businesses digitize and automate processes at any scale.

[[link to partner program page]]

Introduce your clients to [[business niche]] and free them from the [[pain point]].

See you there!