Cold email templates

Highest converting content upgrades

Hi {{first_name}},

Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…

If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.

Not trying to get anything from you. Just want to impress lol 🙂

Cheers,
Sam

New opportunities

Hey {{first_name}},

I just wanted to touch base and say hello, and see how things are going in the meantime?

Last time we chatted, you agreed to get back in touch with you if I come across any opportunities that might be a good fit for your company.

If there's anything that I can help with or provide some valuable information on our product, then let me know - it would be great to hear from you!

Thank you again for taking time out of your busy schedule last week to have a chat. I really appreciate it.

Best wishes,
[[your name]]

[[your company}} + [[value you deliver]]

Hi {{first_name}},

Do you pay attention to your personal email inbox enough to see the promotions, job alerts, and coupons you've subscribed too?

Probably not as closely to the text notifications you receive with similar offers. That's because, factually speaking, text messaging is the #1 fastest form of communication.

I noticed that {{company}} isn't doing SMS today to complement its email marketing and wanted to discuss with you how [[Bandwidth]] can help get you started.

We've worked with similar companies who didn't want all their eggs in one basket. Email is a great channel, but combined with SMS is even stronger.

Let me know when a good time to schedule a discussion would be.

Best regards,
[[your name]]

Highest converting content upgrades

Hey {{first_name}},

I know we haven't met (yet), but saw that you shared a post on content upgrades (from Sumome).

Thought I'd drop you a quick note about a post I'm creating on why some content upgrades convert at exponential rates and others completely flop.

The guide that I am sending next week is very comprehensive with actionable tips and tons of case study examples.

Want a heads up when it goes live?

Cheers,
Sam

P.S. Let me know if there's anything I can do for you.

Hit revenue goals with [[your product]] [[team discount inside]]

Hi {{first_name}},

We’ve noticed that our [[product/service]] might be interesting for your peers as well. It can improve [[insert something that needs improvement and can be solved by your product]] and help your company hit revenue goals.

And guess what? We offer a 10% discount for your team! If you like the idea that we’re suggesting, we’d be happy to discuss it in detail.

Sincerely,
[[your signature]]

Hey {{first_name}}

Hey {{first_name}},

I hope this email finds you well. We had reached out a while back regarding opportunities with a well-known technology company. Obviously things continue to go well at [[company name]], but your name resurfaced in regards to a specific opportunity in which I thought might be of interest.

They have a strong track record with candidates that come from a similar background. I thought it made sense to reconnect given the specific nature of the search as we approach bonus season.

If you are interested in a chat to learn more, please let me know when would be a convenient time for you. Thank you again for your time. I look forward to hearing from you.

Regards,

[[signature]]

Ideas Hey {{first_name}},

Since content is a major source of customers for you, here are a few meaty topics that would bring in high intent leads and a lot of social engagement.

[[Briefly describe a really good idea related to their business and your services]]

[[Briefly describe another really good idea related to their business and your services]]

A little about me: I create really engaging content that converts (recent examples: 1, 2, 3).

Would you be open to a 15-min brainstorm to bat around some ideas?

[[Your name]]

Fan of Beyonce?

Hey {{first_name}},

Based upon your Twitter you're a fan of Beyonce - inspiring me to reach out to you here.

What would Beyonce be without her team? Well...everything...she's Beyonce. However, her team does a lot for her.

Yesware is the Beyonce of sales tools! Our platform provides real-time transparency into a reps' most engaged prospects, and gives detailed reporting so managers can be more strategic with their coaching. Features like email tracking, click-to-call, and mail merge make your reps more effective in their outreach - making them ready to boost their fame and go on tour (much like Beyonce and her team).

{{first_name}} - might you be willing to connect for just a few minutes to talk about how we can get your team onto Queen B's level?

Best,
[[signature]]

Help to rank on Google

Hi {{first_name}},

I just found you through your [[site/social media profile]].

I see that you’re climbing the ranks on Google, and deservedly so :). I’m an [[expert/job role]] at [[your company]] and realized you could reach page 1 faster by implementing these 2 tips:

[[Tip 1]]

[[Tip 2]]

There’s a third tip, but I don’t want to overwhelm you. If the first two help, do you want me to send you the third?

If not, I understand. No hard feelings :)

{{first_name}}, these clients are looking for your help

Hi {{first_name}},

Last week there were [[x]] prospects in your area who were looking for your [[product or service]].

They were searching for you on [[social network]].

Here’s how you can help them find you (free of charge).

I’m offering this free social media [[checklist]] to you. It gives you the tools you need to convert [[x]]% more customers month-over-month (no opt-in required). [[Client]], a client of ours, boosted [[metric (engagement/followers/shares)]] by [[x]]%.

Are you interested?

[[your signature]]

Contact information of [[person/department]]

Hey {{first_name}},

Hello. I’m [[name]] from [[company]] and am looking for help finding some contact information. I would like to know who is in charge of [[department]]. Could you pass on their contact information?

Thanks so much for your help.

Sincerely,

[[name]]

Person responsible for events

Hey {{first_name}},

My name is [[my name]] and I'm with [[my company name]]. We work with organizations like [[company name]] to [[insert one sentence pitch]].

[[One sentence unique benefit]].

Could you direct me to the right person to talk to about this at [[company name]] so we can explore if this would be something valuable to incorporate into your events?

Cheers,
Sig