Cold email templates

Hi {{first_name}},

Hope your week is going well. I read about [positive company news, like a write-up in TechCrunch or a new product launch]. Congrats!

I was checking out {{company}} website and noticed you don’t have any [outcome of service you’re offering; this is the identification of the problem].

Do you need help with this? As an experienced [[expert in service you’re offering]], I [[what you do for clients]].

With your [[company news]] and need to build trust and growth, I imagine [[statement of how it could be very easy to fix the problem you’ve identified]]. For example, [[free tidbit of advice]].

As you may know, research has shown that [[stat to answer your prospect’s "so what?" and "why should I care?" questions]].

Recently I helped [[similar company]] achieve [[X result]] with a [[service you’re offering]]. You can check the details out here.

Because of my background as a [job position], I can clearly [[insert your USP or relevant work experience to provide credibility]] to get {{company}} [[your reader’s business goal]].

When are you open for a 15-minute call next week to chat about how we can work together? Looking forward to hearing from you.

Cheers,

[[Your name]]

Hi {{first_name}},

[[Competitor]], one of your competitors, did the hard work for you. They’ve produced [[x]]% more content than you in the last [[x]] days.

This is really good news!

They’ve done the hard work of figuring out what works. If you’re interested, this free audit will give you the information you need to make these changes on your own. It’s fast, easy, and free.

Get your free audit [[here]].

[[your signature]]

But [[Objection]].

That's the response I get from many when I tell them about my strategy.

To be honest, I understand that sentiment. I would have asked the same question.

But here's the thing [[Handle objection]].

So, {{first_name}}, does it make sense if we explore how you can use our strategy to [[Goal]]?

How about [[Timeframe]]?

[[Sender Name]]

P.S. Were you able to implement the strategy I shared with you?

Hey {{first_name}},

In my previous mail, I talked about the strategy that generates crazy results.

Today I want to tell you about one aspect of the strategy. This step alone can make or break your campaign. But don't worry, I'll share it with you, and you can quickly implement it at {{company}}.

[[Strategy]]

[[How to]]

[[Predictable results]]

Now you are probably wondering if this will work.

Well, the answer is YES. I know because [[Client]] has implemented it and [[social proof]].

That is, {{first_name}}, part of what you get when you sign up for the strategy.

If you are interested, just click the YES button below to schedule a discovery call.

Yes!

[[Sender Name]]

Hi {{first_name}},

My name is [[name]] and I’m with [[company]]. We work with [[industry]] companies like [[key industry customers]].

We take a different approach to growing companies and aren’t like other [[companies in your niche]]. We move quickly and if we don’t think we can help you, we’ll be upfront about it.

Are you free for a chat [[time options]] about [[topic]]?

All the best,
[[your name]]

Hey {{first_name}},

Thanks for a great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and the steps we need to take to accomplish our goals.

Objective: Discuss monthly growth figures to determine wins, losses, and areas to improve (for example)

Conversation points:

New channels struggling to maintain retention levels.
Missed target: increase upgraded users by 7%.
Hiring needs: 3 additions to the growth team, 7 additions to the dev team.

Action points:

Restructure support team to improve retention and customer satisfaction.
Implement A/B testing discussed on premium products.
Start job posting and internal outreach for open positions.

Next meeting: Thursday, 8/16

[[signature]]

Hi {{first_name}},

I hope you’re well.

I’m just getting in touch because I’m a reader and regular commenter on [[publication name]]. I’m the [[job title]] of [[company name]], [[one line description of business]]

I’m looking to further build my reputation within the industry by writing for a select few key [[industry type]] publications (hence why I’m getting in touch with you).

Currently, I’m a regular contributor to [[website name]] and the [[website name]], amongst a few others (including my own blog – [[URL here]]) and it would be great to partner with [[website name]] to become a columnist.

You can check out my full credentials on my LinkedIn page (I sent you a connection request today) – [[LinkedIn profile URL]]

Here’s an example of some recent articles I’ve written:

[[URLs of an article written by the individual]]

I’ve had [[X number of years]] experience within the [[industry type]] industry, so could offer a lot to your readers. Alongside this, I’d be happy to meet any deadlines that you put in place.

Let me know if you need any more information.

I look forward to hearing from you.

[[signature and title]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,

[[name]]

Hey {{first_name}},

I hate pushy marketers, but at the same time, I’d love to help you update your blog post [[referring_page_url]] with fresh and up-to-date information.

Just ping me if you decide to update the outdated link, and I’d be happy to provide you with 1K free requests to your Hunter account to say "thank you" for your efforts!

And yeah, I’ll not bother you again with follow-ups. Feel free to reach out to me whenever you have any questions.

Have a beautiful day and stay safe.

Irina

Hi {{first_name}},

On average, 28% of marketing budgets are now allocated to demand generation, but nearly 80% of organizations are not consistently hitting their MQL targets. Is {{company}} achieving all of their demand generation targets?

Most teams have 4-5 applications and a content creation process with 6-8 steps, all before the content is published to platforms like Treetech contributing to demand generation goals.

Stat-ex's application streamlines workflows by allowing teams to work collaboratively in one app. From planning, assigning, and creating all the steps involved is captured. Once it's completed, it's then pushed to Treetech saving hours of time in your day to day efforts and allowing you to focus on what matters most.

Stat-ex works with tech companies to help them consistently overachieve their demand generation targets. If you are looking to simplify processes so your team can focus on results, it would be great to connect for a 15-minute call next week.

Best,
[[signature]]

Hey {{first_name}} - just as Hunter.io is a leader when it comes to data enrichment, ProfitWell Retain leads the world in recovering failed payments from your customers and optimizing your retention.

I made this video for you to explain a bit more about how retain can improve your subscription retention. Take a look - pumped to get moving.

Hi {{company}},

Just saw your Instagram videos of your last skiing trip. I am quite impressed with your skiing skills! How long have you been skiing? I have taken it up last year and can’t wait to glide over the snow the way you do.

I am looking for brilliant Ruby developers like you for our client. They have a fledgling skiing club that really needs a pro skier like you. Also, the engineering team is looking for a new lead for the front end team.

Would you be interested in a brief call to chat about skiing and the role sometime this week?

Best,

[[signature]]