Cold email templates

Hey {{first_name}},

I’ve heard amazing things about {{company}} lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase {{company}} to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!".

I think they would make for great lifetime {{company}} customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen.

Cheers,

[[Your Name]]

Hey {{first_name}},

I saw you on Yelp and was impressed by your 4-star rating for home care.

We help home care businesses increase revenue by 50%.

Love to send you our top 10 ways to do that.

Is this the best mailing address for you?

[[address]]

Sincerely,

[[Your Name]]

Hi {{first_name}},

Just a friendly follow-up. Were you interested in the article on [[topic]]? I’m sure your inbox gets bombarded daily, so no hard feelings if you’re too busy. It just got me thinking…

If [[name]] saw value in [[competitor company’s]] article, then [[name]] will definitely want a unique take on the topic.

Not trying to get anything from you. Just want to impress lol 🙂

Cheers,
Sam

Hey {{first_name}},

I know we haven't met (yet), but saw that you shared a post on content upgrades (from Sumome).

Thought I'd drop you a quick note about a post I'm creating on why some content upgrades convert at exponential rates and others completely flop.

The guide that I am sending next week is very comprehensive with actionable tips and tons of case study examples.

Want a heads up when it goes live?

Cheers,
Sam

P.S. Let me know if there's anything I can do for you.

Hello {{first_name}},

I just wanted to drop you a quick line on behalf of Brian Massey. You are on a shortlist of CRO experts he'd like to feature in an upcoming piece for ConversionSciences.com.

We are putting together a comprehensive article on the best split testing tools available, and if you are interested in weighing-in, I'd love to get your thoughts on a few questions (responses wouldn't need to be long).

I've listed the questions below.

1) Outside of Optimizely and VWO, what are your favorite AB testing tools?
2) What do you love about them?
3) Who would you recommend them to?

Thanks for your time, and I look forward to hearing from you!

Hey {{first_name}},

My name is [[name]] and I'm with [[my company name]]. We work with organizations like [[company name]] to [[insert one sentence pitch]].

[[One sentence unique benefit]].

Could you direct me to the right person to talk to about this at {{company}} so we can explore if this would be something valuable to incorporate into your events?

Cheers,
[[Signature]]

Hey {{first_name}},

I noticed that in one of your blog posts [[URL]] you’ve included infographic on [[topic]].

We’ve recently conducted research on a similar topic [[more data about the research]].

I just wanted to ask you if you’d be interested to include our infographics in your blog post?

Just hit "reply" and I’ll send them to you.

Best,
Irina

Hey {{first_name}},

I just noticed that in your blog post [[URL]] you are using one of the infographics we recently created at Hunter. Glad you found it useful!

[[insert the infographic]]

Mind linking back to our blog post where this infographic was originally posted?

Either way, keep up the great work!

Best,
Irina

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Hi {{first_name}},

I noticed a broken link in your article [[title]].

[[Describe the broken link, in what part of the article]]

Actually, I work at Hunter and I was reading your article because we are working on exactly the same thematics. To be fair, I think our article about [[topic]] would be a great replacement to the broken link :)

Either way, I hope this helped you out!

Thanks,
Irina

Hey {{first_name}},

This is Irina from Hunter.

I’m working now on creating the biggest directory with cold email templates. I was checking the benchmarks for the average response rates Hunter Campaigns users achieved and noticed that you had a very successful cold email campaign.

Don’t you mind sharing with us your best-performing cold email to feature it in our directory? Of course, I’ll give credit to you 🙂