Cold email templates

Hey {{first_name}},

I'm bummed we haven't been able to connect, but I wanted to give it one last shot.

Would you be free to hop on a 15 to 20 minute call [[date and time]]? I guarantee that I have a few suggestions that could [[improve KPI]].

In the meantime, here are [[two resources]] I thought you might find value in because you're on the cutting edge of the [[niche/industry]] industry.

Hey {{first_name}},

I just wanted to say, I’m a huge fan of your work. I especially loved [[link to one of their recent posts]].

Great stuff! [[Insert key takeaway or funny comment]]

I’m actually publishing a post on [[topic]] next week. Being a master at [[topic]], I thought you might enjoy it.

Would you care if I sent you the link when it goes live to get your feedback?

Thanks for your time,

[[your name]]

Hello {{first_name}}

I heard that {{company}} recently [[news]]. How exciting for you! I’d like to offer you my congratulations.

When companies go through [[situation]], they often experience [[prospect's pain point]]. Here at [[your company]] we’ve helped many businesses navigate similar situations by helping them to [[achieve goal]].

I’d love to set up a time to speak with you about this in more detail. Are you interested in a brief phone call?

Best wishes,

[[name]]

Hi {{first_name}},

[[Competitor]] made some significant changes to their keywords and advertising recently. According to SpyFu, they’re converting [[x]]% more traffic.

This traffic could be yours.

Here are 5 changes I would make to your website and how I believe they would impact your sales:

[[Modification 1]] | [[Predicted Result 1]]
[[Modification 2]] | [[Predicted Result 2]]
[[Modification 3]] | [[Predicted Result 3]]
[[Modification 4]] | [[Predicted Result 4]]
[[Modification 5]] | [[Predicted Result 5]]

You’re in full control here. My agency would be able to show you definitive results.

You’ll be able to play with these website hacks, testing the effect it will have on your traffic.

What do you think?

[[your signature]]

Hi {{first_name}},

Recently one of my friends who owns a startup told me that, ''He started his own business with nothing and still has most of it'' Puns aside, I am Vignesh Wadarajan I own a blog where I write stuff about blogging and marketing.

While I was skimming through this article of yours [[article URL]], I found out that you've linked to a well-qualified piece:- [[article URL]]:- 'starting a blog'

The resource is truly great, it clearly simplifies blogging and helps how one can go about it. But despite such extensive info, I felt that the content didn't talked a lot about:-

1) How to choose a less competitive (yet profitable) niche

2) How to do keyword research in the right way

3) How to do link building

Which I see as definitive pillars to start any blog and I mentioned all those points in my definitive guide on 'How To Start a Blog' [[artilce URL]].

You can check my piece thoroughly in your free time and if it's good, please go ahead & share my link. (Not to say that I would be damn thrilled)

Note: By no means, I meant to say that the current resource from your article is not qualified enough, but what I actually meant was that my article adds additional perspectives and it might cater well to your content.

Thank You

Hey {{first_name}},

How are you?

As the owner of [[company]], we are a big fan of {{company}}. We use it as a daily tool to reach out to new clients.

During my usage, I couldn’t find a specific video that could tell me how to use {{company}} and what all the possibilities are. Luckily, I found out myself. 😉

The reason for my mail is that my company [[company]] is specialized in making high end video content in the B2B sector. I was wondering if you’re open for a first acquaintance to see if we could collaborate and develop cool video content for {{company}} (animation videos for example)?

I’m looking forward to hearing from you!

Hi {{first_name}},

I hope you are doing great 😀 It’s been a while since we were in touch.

{{company}} had trialed with [[your product name]] for their [[what function did they use the product for]] in the past. I would love to reconnect with you and your team to better understand why you had moved away from the same 🙂

We have made some [[market breaking innovations]] since you had signed up and partnered with some big names like [[customer 1]] and [[customer 2]] too. Let’s have a quick chat sometime next week, {{first_name}}?

I would be more than happy to show you [[those innovations]], Monday (January 16th) at 10:00 am sounds good for you?

Hi {{first_name}},

Saw at SaaStr previously and thought you might be there in a week.

At Folderly, we can help Hunter with email deliverability and make sure that your email reaches your customer's inbox.

I will be there with @Brian Hicks, we would love to grab some coffee and explore potential synergies between our companies?

Best,
[[your name]]

Hi {{first_name}},

In reviewing some outstanding business today, I'll be taking {{company}} out of my current follow ups at this time.

Where we'd initially agreed in the value of our service to strengthen your online engagement, I've reached our to you on several occasions following our initial discussions.

Having not received any replies to date, I assume that we've either fallen off your radar or perhaps the interest has diminished to the degree that my follow up is no longer warranted.

I appreciate the opportunity to work with you and wish you the best with your ongoing marketing efforts. I'd be happy to speak with you when you are ready to invest resources into generating leads from your site.

Best,
[[signature]]

Hi {{first_name}},

I have gone through your company profile and found the [[in detail about your prospect’s company]].

The trend is going on where all the same niche industries face [[pain point]].

Would you be so kind telling me who is responsible for the [[a few suggestions on pain points]], and how I can get in touch with him/her to have a discussion on this?

If you are the decision-maker of {{company}}, please let me know your convenient date and time, so that I can call you regarding [[suggestion on pain point]].

I look forward to hearing from you.

Regards,
[[your name]]

Hi {{first_name}},

Haley reaching out from Doublekix also in the Boston-area.

Yep, this is another #coldemail that says who I am and asks for a meeting; but I've carefully followed your quide to avoid being tagged with the S-word.

Luke was at the Ventotam Summit, but not sure if he stopped by the booth - super solid event for us. We help companies manage, scale, and attribute ROI (leads, pipeline, revenue) to their content strategies - does this sound like something of value to Yesware or maybe something you're actively looking for?

Here is our 90-second video. Thought it should have won us an Oscar, but we settled for a Gartner Cool Vendor Award. Are you open to chatting next week? I can hook you up with a bluetooth speaker leftover from the event.

Thoughts?

[[signature]]

{{first_name}}, this is the last time you'll receive an email about our email strategy. But before we say goodbye, I want to offer [[Low-risk offer]].

[[Explain Offer]]

Imagine what you can accomplish with [[Outcome]], [[firstName]].

Steal your [[Offer]] HERE. 😊