Hi {{first_name}},
Does {{company}} suffer from [[painful problem]]?
It’s a tough issue to overcome, and something most [[companies in your lead’s industry]] suffer from. And it can cost [[stat or research to agitate painful problem]].
Our [[product/service]] helps you avoid this with [[benefit /one-sentence pitch]].
I’d love to show you more. Are you open to a call at [[date and time]] next week?