Cold email templates

Hi {{first_name}},

Would you be the right person to connect with regarding lighting & energy management at {{company}}?

This is [[name]], [[position]] at [[company]], a local Nashville company. We consult on energy efficiency and clean energy projects, working to help our clients reduce their utility bills by 10-50%. We like to call it “Total Energy or TotalE.” Do you have a “Total E” strategy?

Have you converted to LED lights? What percentage of your utility and maintenance budget is HVAC? Imagine if you could cut that expense by 30-50%. We’ve helped our clients do such things.

I’d like to set up a quick phone call or meeting to discuss your firm’s “Total E” goals. Thanks for connecting me to the right person.

Best,

[[name]]

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]

Hey {{first_name}},

Last week I wrote a [[type of content]] on [[topic]].

As you see in this guide, I was very impressed with [[some personalization]] and linked back to your [[website/blog/study]].

If you enjoyed the guide, feel free to share it with your subscribers or link back to it on your blog.

Either way, keep up the awesome work!

Best,
Irina

Hey {{first_name}}

I’ve noticed that you are linking to this article on how to find someone's email address in your [[referring_page_url]] blog post.

But I’m afraid that the content you are linking to was originally published in [[year]] and missing some of the effective email lookup strategies.

I just wrote an awesome blog post on a similar topic which is more thorough and up-to-date:

https://hunter.io/blog/how-to-find-someones-email-address/

We analyzed more than 12 million email addresses and added to the blog post some unique data insights that were never published online before.

If you happen to find our content useful, perhaps you would consider linking to it from your article.

Thanks,
Irina

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Hi {{first_name}},

My name is [[your name]] and I'm a [[position]] at [[your company]]. I'm reaching out because I'm trying to get in touch with the person
who's in charge of [[XYZ]].

Is that you? If not, could you please help connect me to the person I'm looking for? I would really appreciate it :)

Thanks for your time,
[[your name]]

Hi {{first_name}},

I see that you are currently looking for a [[job name]] in [[job location]].

I am reaching out to see if you have built a pipeline of a-players for the role. At {{company}}, we focus on building top class sales teams for B2B software companies.

We’ve been operating in the space for 6 years and have a combined experience of more than 30 years. As former sales leaders, we understand the space really well. Last quarter, we’ve placed top sales people at companies like Salesforce, Oracle, SAP and many more!

On an average, 98% of the people we place hit their quota and stay with you for 4.1 years average compared to 2.3 years industry average.

I would love to speak with you about how we can help you achieve your sales and recruiting targets. Are you open to speak tomorrow at 2:30PM?

Cheers,

[[signature]]

Hi {{first_name}},

I saw that you are looking for a [[open job]] in [[job location]].

We are specialist sales recruiters located in [[your city]]. We help great B2B software companies build world class sales teams.

In the last quarter, our placements have brought in more than 100 million dollars in revenue across multiple growth stage SaaS companies. I am positive that we can help {{company}} do the same.

Let me know if you’re looking to engage some top class talent for your open roles. We can have three super qualified and vetted candidates in your inbox within a week.

Let me know if you’d be open to talk about your hiring targets for this quarter. My calendar looks fairly open for tomorrow.

Thanks,

[[signature]]

Hi {{first_name}},

If you’re like most [[lead’s role]], you know how hard it can be to [[deal with the problem your company solves]].

Our [[product/service]] eliminates the stress and improves this by [[one-sentence pitch]]. Here’s what [[customer]] has said about us:

[[customer testimonial about the problem]]

Would you like to also have [[the benefit of your product]]? If yes, will you email me the best time to give you a call next week?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

Hi {{first_name}},

I’m [[your name]] from [[your company]] and I wanted to share an article about [[topic of content]]. Reading this article can help you to learn [[specific knowldge]. I thought you might be interested because [[reason specific to prospect]].

Here’s the link: [[url]]

I hope you find this helpful. And if you’re looking to [[imporve pain point]], I’d be happy to jump on a quick call to see if we can be of service.

Best,

[[your name]]

Hey {{first_name}},

Looking at how {{company}} works and the pricing breakdowns, and I was wondering if you're using automation to recover failed payments and do you think it correlates to any involuntary churn?

If so, could I share with you how our full human approach can add 20% or more back?

[[your name]] with [[company]]