Cold email templates

Find inspiration from best-performing cold emails, sorted by categories.

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269 email templates
Advice for your ebook

Hey {{first_name}},

Your blog article about [[topic]] was excellent. Your ebook on the topic was even better. The part about [[section]] was amazing because [[reason]].

But, I had to click around your website quite a bit to find the ebook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Here's an article on how and why to do this: [[link]]

Let me know what you think,

[[your name]]

[[mutual connection]] recommendedation

Hi {{first_name}},

[[Mutual connection name]] recommended I get in touch.

I recently helped [[referral’s company]] hire for a similar role to the [[position]] that you are currently recruiting for. I’m getting in touch to see if you’d be open to a quick discussion to see if I can offer you the same service?

I am flexible with my availability. Let me know when works for you.

Regards,

[[signature]]

[[offer]]

Hey {{first_name}},

If every day you find yourself with a...

[[Pain 1]]

[[Pain 2]]

Then this offer is for you.

[[Low-risk offer]]

{{first_name}}, now at least you have the opportunity to solve [[Pain]] and achieve [[Goals]].

What are you waiting for to jump on the opportunity? Act now to take advantage of [[Low-risk offer]]?

Content update?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

Open position

Hi {{first_name}},

You probably get this often, but your background caught my eye.

I’m a recruiter at [[company]]. I’m reaching out because I think that with your experience in [[X]], you would be a great fit for one of our client’s open roles for [[position]].

Are you open to a chat?

Thanks,

[[signature]]

Nice meeting you, {{first_name}}

Hi {{first_name}},

It was great chatting with you on [[event]]! Based on our conversation on/at [[information on where you met such as an event or social media platform]], I wanted to reach out and share a bit more information about Better Bookkeeping Software’s offerings and how it can help your company with [[XYZ]].

Our platform is an excellent tool for startups like yours because of features like these:

[[Feature 1]]
[[Feature 2]]
[[Feature 3]]

Would you be available for a 15-minute call this week to discuss how Better Bookkeeping can help {{company}}?

Thank you,
[[your name]]

Use paid media successfully

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Request to chat about [[what you want to chat about]]

Hi {{first_name}}

My name is [[your name]] and I [[describe your role in terms of why you're reaching out]] at [[hyperlinked company name]], [[describe company briefly if not implied]]. I've been doing some research in this and related fields, and really admire [[something specific about the person or their work]].

Would you have any time in the near future to chat (over the phone or in-person) about the awesome work you're doing at {{company}}? I'd love to [[describe what you're looking to accomplish with the chat]], and would also be glad to share with you some tools and resources I use that you might also find useful.

Looking forward to hearing from you,

[[your name]]

Ronaldo's fan?

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Contribute to my article

Hi {{first_name}},

Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I'm guessing you have some really valuable advice.

I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you're doing to listen to the concerns and ideas of your front line salespeople.

Would you be willing to contribute to an article I'm writing on that subject?

Regards,

[[your name]]

Review Ideas For Your Consideration

Hi {{first_name}},

I am Lenny from Reolink.com. I have read some of your articles on {{website}} and they are really impressive. So I am wondering if you can take some of our products into consideration as review ideas. They will be a charm for your audience with your qualified content.

As one of the most famous brands of security cameras, Reolink has been devoted to creating the finest security products for customers for 11 years. You can check out two of our most popular products with their features.

Reolink Argus PT+Solar panel
*Solar/Rechargeable Battery-Powered
*1080p Full HD and Starlight Night Vision
*Pan/Tilt and Two-Way Audio
*Flexible WiFi and Simple Installation
*Remotely Access Camera via Free Reolink Software

Reolink E1 Pro
* Watch Over with Pan and Tilt: Versatile 355° Pan and 50° Tilt to secure it all
* 4MP Super HD Video and Night Vision
* Stable WiFi Connections
* Convenient Two Way Audio
* Video Recording and Playback

If you are interested in reviewing our products, please kindly let me know. I am glad to send our product for your review.

Besides, you can also find more of our products here. If you have any further questions or ideas, please do not hesitate to contact me.

We are looking forward to hearing from you!

Best regards,
[[your name]]

Great job with your content

Hi {{first_name}},

I saw your content on [[platform]]. I loved it so much I shared it with my [[team, boss, friend]].

You guys are doing great things. I like how you [[specific compliment on something lead or lead’s company published or did]]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours to create a personalized demo for [[company]] on how to [[achieve result]]. I would love for you to have a look and let us know if you find it useful at all?

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