Cold email templates

Content update?

Hi {{first_name}},

I’m Irina from Hunter. I’m contacting you about your article [[title & URL]]. Great list!

It happens we recently published a [[study|guide]] that exactly dives into [[topic]]. [[Maybe one additional sentence about the content, but keep it very short]].

I think it would be a great addition to the list. Would it be possible to appear there? :)

Best,
Irina

PS. I would be happy to add 1,000 free requests to your Hunter account to thank you for the mention - just let me know the email address you’re using.

[[mutual connection]] recommendedation

Hi {{first_name}},

[[Mutual connection name]] recommended I get in touch.

I recently helped [[referral’s company]] hire for a similar role to the [[position]] that you are currently recruiting for. I’m getting in touch to see if you’d be open to a quick discussion to see if I can offer you the same service?

I am flexible with my availability. Let me know when works for you.

Regards,

[[signature]]

Quick question on {{company}} {{first_name}}

Hey {{first_name}},

As a marketer, you certainly know that:

1- Google has just massively changed its algorithm.

2- The ongoing battle between Facebook and Apple over user privacy will result in ad performance being a bit shaky.

Under such conditions, you can't rely on SEO, social media ads, etc.

As we all know, Irina, the most stable, secure, and profitable form of revenue in your business is OWNED REVENUE.

That's the revenue you make from email marketing.

I recently looked at your email sequences and I’d like (with your permission) to make some suggestions.

Would you like me to send them through? Would you love to know the techniques I use to help my clients have better clickthroughs and increased revenue?

Reply YES to this email and I’ll send my suggestions to you.

Ideas about [[lead’s goal or problem]]

Hi {{first_name}},

I hope all is well. I know I haven’t heard back from you yet but I’d like to provide some assistance. I send you materials that might help with [[a problem that the company is facing at the moment]]. Here are the links:

[[links or information]]

I was also hoping to schedule a brief conversation this week to learn a little about you and your role at {{company}}, as well as some of the projects you have on your radar. When are you available next week?

Best,

[[your name]]

I'll write a guest post for you Hello {{first_name}},

I’m [[your name]] from [[your company]]. I'd love to write a guest post for your blog. I write about [[your expertise]].

I know that editorial teams are overloaded now, but I guarantee it won't take much time to review and approve my guest post.

You can check my expertise in my recent published posts: [[quick list of recent posts where you're marked as the author]]

Let me know if you accept guest post contributions and need an extra pair of hands to write a blog post!

Thanks,
[[your name]]

Hey {{first_name}}, loved your blog

Hey {{first_name}},

I recently stumbled on your blog about creating engaging sales emails with GIFs and visual elements to get better responses. I have to say – absolutely loved it. I have been using GIFs (cause who doesn’t love them) in my emails and getting incredible results. Your efforts must have led to tremendous results at {{company}}.

I am currently recruiting imaginative and bold sales folks like you for our client. We think you’ve got a way of doing sales that can sway a maybe to a Yes! We are working to build a sales team of people like you – not afraid to experiment and deliver results. Would you be interested in a 15 min chat this week?

Great job with your content

Hi {{first_name}},

I saw your content on [[platform]]. I loved it so much I shared it with my [[team, boss, friend]].

You guys are doing great things. I like how you [[specific compliment on something lead or lead’s company published or did]]. And I know you’re busy, so I’ll make this quick:

We’ve spent over 2 hours to create a personalized demo for [[company]] on how to [[achieve result]]. I would love for you to have a look and let us know if you find it useful at all?

Contribute to my article

Hi {{first_name}},

Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I'm guessing you have some really valuable advice.

I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you're doing to listen to the concerns and ideas of your front line salespeople.

Would you be willing to contribute to an article I'm writing on that subject?

Regards,

[[your name]]

Post idea

Hey {{first_name}},

I saw that you've had a few great posts from contributors on your site. Just wanted to let you know that I’ve written a lot on [[insert topic here]] and would love to put something together for your blog. Here are some of my past posts in case you’re curious.

[[1. Link to post #1]]
[[2. Link to post #2]]
[[3. Link to post #3]]

Also, I looked through your site and came up with a few topics that I thought you might like.

[[1. Topic A]]
[[2. Topic B]]
[[3. Topic C]]

Do you think any of these topics would be a good fit for your blog?

Thanks in advance!

Use paid media successfully

Hey {{first_name}},

How are things going with {{company}}? I noticed that over the last month you've been investing in Facebook and Google advertising. At [[your company]], we help organizations like yours ensure that their media budget is being best spent and optimized for results. I think there are a few areas in which you could improve your current paid media spend.

Here are a few simple opportunities you may be overlooking:
> [[Tip 1]]
> [[Tip 2]]
> [[Tip 3]]

We put together a case study about how we helped [[Similar Company]] find success using paid media. Would you be interested in checking it out? They went from a [[XX]] click-through rate on their advertisements to [[XX]]. Let me know!

Review Ideas For Your Consideration

Hi {{first_name}},

I am Lenny from Reolink.com. I have read some of your articles on {{website}} and they are really impressive. So I am wondering if you can take some of our products into consideration as review ideas. They will be a charm for your audience with your qualified content.

As one of the most famous brands of security cameras, Reolink has been devoted to creating the finest security products for customers for 11 years. You can check out two of our most popular products with their features.

Reolink Argus PT+Solar panel
*Solar/Rechargeable Battery-Powered
*1080p Full HD and Starlight Night Vision
*Pan/Tilt and Two-Way Audio
*Flexible WiFi and Simple Installation
*Remotely Access Camera via Free Reolink Software

Reolink E1 Pro
* Watch Over with Pan and Tilt: Versatile 355° Pan and 50° Tilt to secure it all
* 4MP Super HD Video and Night Vision
* Stable WiFi Connections
* Convenient Two Way Audio
* Video Recording and Playback

If you are interested in reviewing our products, please kindly let me know. I am glad to send our product for your review.

Besides, you can also find more of our products here. If you have any further questions or ideas, please do not hesitate to contact me.

We are looking forward to hearing from you!

Best regards,
[[your name]]

Showcase {{company}} to 730K+ potential customers

Hey {{first_name}},

I’ve heard amazing things about {{company}} lately and I just had to reach out :-)

AppSumo is hand-selecting a few stellar products to feature in October and we would love to showcase {{company}} to over 730,000+ potential new customers.

When we asked our customers if they'd be interested in a product like yours, we got a huge resounding "yes!".

I think they would make for great lifetime {{company}} customers.

Here is some more info on our reach, our customers, and who we've worked with in the past: http://www.appsumo.com/business/

Please email me by the 30th and we'll make it happen.

Cheers,

[[Your Name]]