Cold email templates

Hi {{first_name}},

Thanks for connecting with me on LinkedIn. From looking at your impressive career advancement from salesperson to sales director in just five years, I'm guessing you have some really valuable advice.

I read a few of your testimonials and I noticed that many of them said you put people first. Many of them said that you always drop what you're doing to listen to the concerns and ideas of your front line salespeople.

Would you be willing to contribute to an article I'm writing on that subject?

Regards,

[[your name]]

Hey {{first_name}},

I'm doing some research about how businesses in [[lead's industry]] are acquiring customers, and their primary concern is the difficulty (and expense) of ranking in Google and [[more specific industry pain point]].

Is this something that you're also challenged with at {{company}}?

Some [[lead's industry]] businesses have told me they focus on inbound marketing - things like blogging, ebooks, and webinars - and others have told me they rely strictly on PPC and paid traffic.

If you have a couple of minutes, would you be open to hopping on quick call? I'd be interested to see where {{company}} fits within this spectrum. It shouldn't take more than 10 or so minutes and I can share with you some of the tactics that other businesses like yours have been using to great success

Let me know what works for you!

Cheers,
[[name]]

Hi {{first_name}},

I see that you're a Redskins fan, so you must be excited about Kirk Cousins coming through in the clutch like he did for you guys (I'm thinking a Cousins-Brady 2017 Superbowl showdown!).

As InLine continues to scale, your sales teams need the right tools to succeed, just as Cousins needs Reed, Garcon and the like to make key receptions. I'm interested in connecting with your sales team to introduce Yesware, and explain how we're the Kirk Cousins of Sales Tools...we come through in the clutch.

Mark, I'd love (if possible) to be referred to the best person on your sales team to introduce Yesware as a means to hit your growing revenue goals.

Enjoy your weekend!

[[signature]]

Hi {{first_name}},

Did you know your website isn't visible on Google's first page of search results? Even though you have popular keywords on your website.

This problem could be due to several reasons, like your site's key phrases aren't very competitive or site pages aren't performing on searches.

Not having that visibility is losing you money every month.

SEO Incorporated found that having competitive SEO phrases are key to getting your site on Google's first page.

Those phrases were linked to growing your business 73%, resulting in an average of $15,000 for companies surveyed.

In other words, if your pages and SEO are set-up properly, the very people you want to attract to your business will find you.... on their own through organic (i.e. free) searches. So your budget is free to focus on other avenues like video customer testimonials, new product lines.

Interested? Hit reply for your free website audit report.

Looking forward to hearing from you.

Best,
[[signature]]

Hey {{first_name}},

I am [[your_name]], a recruiter at {{company}}. We are hiring for the [[job]]. I have been going through my network and found out you to be the best candidate.

I also found out that [[connection]] is a close friend of yours - he suggested that you as a candidate would be a great fit.

Would you be interested to grab a coffee and take it further? I will make sure [[connection]] comes along as well.

Best,

[[signature]]

Hey {{first_name}},

Based on your twitter feed, I gathered you are a Christiano Ronaldo fan – prompting me to reach out to you here.

What would Ronaldo be if he didn’t have the support of kick ass midfield formation of Isco and Casemiro!

I went through your profile and some of the work you have put up on dribbble and said to myself that if the design world had a Christiano, that would be you. I know you have been at {{company}} for only 6 months and this might be the wrong time to reach out to you, but I decided I will take that chance.

We are looking to fill a fantastic role to lead our clients design team. Would you be open to having a brief chat about this?

Best,

[[signature]]

Hi {{first_name}},

It was a pleasure talking with you last night at [[event name]]. It was so interesting to learn [[something you learned about that person or their business that stuck out to you]]. As for grabbing a coffee some time, I'd love to take you up on that!

Do you have any availability this or next week? Good times for me are [[let the good times roll here]], but I will be glad to work around your schedule. Let me know if there are any days or times that work for you.

Best,

[[your name]]

{{first_name}},

We are in the process of closing files for the month.

Typically when I haven't heard back from someone it means they're either really busy or aren't interested. If you aren't interested, do I have your permission to close your file?

If you're still interested, what do you recommend as a next step?

Thanks for your help.

Hi {{first_name}},

I am Lenny from Reolink.com. I have read some of your articles on {{website}} and they are really impressive. So I am wondering if you can take some of our products into consideration as review ideas. They will be a charm for your audience with your qualified content.

As one of the most famous brands of security cameras, Reolink has been devoted to creating the finest security products for customers for 11 years. You can check out two of our most popular products with their features.

Reolink Argus PT+Solar panel
*Solar/Rechargeable Battery-Powered
*1080p Full HD and Starlight Night Vision
*Pan/Tilt and Two-Way Audio
*Flexible WiFi and Simple Installation
*Remotely Access Camera via Free Reolink Software

Reolink E1 Pro
* Watch Over with Pan and Tilt: Versatile 355° Pan and 50° Tilt to secure it all
* 4MP Super HD Video and Night Vision
* Stable WiFi Connections
* Convenient Two Way Audio
* Video Recording and Playback

If you are interested in reviewing our products, please kindly let me know. I am glad to send our product for your review.

Besides, you can also find more of our products here. If you have any further questions or ideas, please do not hesitate to contact me.

We are looking forward to hearing from you!

Best regards,
[[your name]]

Hey {{first_name}},

I just saw your ad on Google Ads & I researched a company similar to yours, [[competitor]].

Good news - I found some gaps in their paid ads strategies that you could leverage.

But first, I'm [[your name]] and I help SaaS companies grow with paid ads (increase ROAS while reducing CaC).

First thing I noticed about those guys - is that they have pretty weak ads in general..

To give you a leg up, I'd love to send you our free SaaS CheatSheet for Google Ads - I think you'd find it pretty valuable.

(This contains some of our most favorite ads after doing countless competitor research over the years & spending nearly 8 figures on paid ads).

Do you mind if I share the cheatsheet with you?

Just reply "Yes" & I'll send it over.

Hello {{first_name}},

Did you know that an average sales person [[add a statistic about their pain point]]? Is your sales team achieving the goals?

[[Add your company’s value proposition]]

If you’re looking to accelerate your sales like our clients [[mention high-end client’s name]] did, let’s connect for a quick 15-minute call later this week.

Regards,

[[your name]]

Hi {{first_name}},

It was great to meet you last night at the [[event name]]. I enjoyed our conversation afterward — particularly [[describe a specific aspect of the conversation]].

[[Provide something of value here]].

Stay in touch,

[[your name]]